CEB received a Brand Strength Index score of 81.0, corresponding to a rating of AAA-, according to Brand Finance’s 2023 report on the most valuable and strongest Filipino brands.
CEB also placed 20th among the Philippines’ most valuable brands for this year—the first time the airline made it in the list—with a brand value worth US$194 million.
Brand Finance, the world’s leading brand valuation consultancy firm, published the annual list of the most valuable and strongest brands following a survey of over 100,000 respondents worldwide to assess their perception of more than 4,000 brands.
The survey was complemented with an analysis of the companies’ investments in marketing and research and development, as well as ratings by review sites, social media engagement, customer churn, market share, among others.
According to Brand Finance’s report, the Philippines’ strongest brands are determined based on a balanced scorecard that evaluates the marketing investment, shareholder equity, and business performance of each company. (PR)