ACTORS Bea Alonzo and Alden Richards are the new ambassadors for the food and beverage company Century Tuna.
Mr. Richards was a Century Tuna endorser in 2020, and is now joined by Ms. Alonzo for the “Love Strong” campaign which connects a healthy lifestyle with the pandemic.
“As we are living through the pandemic, we know that health becomes more important and the context of health is also changing,” said Carlo Endaya, Vice-President and General Manager of Century Pacific Food, Inc., during the launch of this year’s Century Tuna Superbods on June 3 at the Sofitel Philippine Plaza Manila. “So, having a fit body is now not just about vanity, but also having a fit and healthy body makes sure that we can care for the people around us.”
Of the new brand ambassadors, Mr. Endaya said: “We were looking for people who had a strong influence and are role models to people around them, and we want them to inspire people to become healthier.”
“I’m inspired by the idea of Century Tuna to really associate the campaign with what we’ve been through which is the pandemic,” Mr. Richards said. “We have to take care of our body, our health, because there are a lot of people depending on us,” he added.
Aside from his projects as an actor, Mr. Richards runs the AR Foundation, an organization he founded which gives scholarships to underprivileged children.
For Ms. Alonzo, the “Love Strong” campaign means “to have a healthy body for the people to depend on me.”
“You have to stay strong to love strong,” she said, adding that for the campaign, she was motivated to work out and eat right without compromising her mental health.
SUPERBODS FINALISTS
At the same event, the 32 Century Tuna Superbods Competition finalists were revealed.
The competition was introduced in 2006 with the aim of inspiring people to live a more active and healthier lifestyle.
“We used to have this at Boracay and it was a small event,” said Greg Banzon, Executive Vice-President and COO of Century Pacific Food. “Most of the people who joined were just models.”
“Today, it’s really about people who are going through a journey and are able to inspire,” he said.
In the female category, the 16 finalists are Andrea Abalos, Christelle Abello, Michelle Arceo, Xandria Bautista, Sherlyn Doloriel, Lovely Elazegui, Vienne Feucht, Querubin Gonzales, Mary Gonzalez, Julia Mendoza, Nadia Mostoles, Chrystalle Omaga, Kerri Reilly, Selena Reyes, Mia Salisbury, and Kim Velasco.
Meanwhile, the 16 male finalists are George Baker, Kirk Bondad, Edison Borja, Wani Manotoc, Herson Parias, Paul Pedley, Gee Plamenco, Jr., Patrick Ramirez, Lourd Ramos, Anjo Resurreccion, Ramon Reyes, Julian Roxas, Jaime Santamaria, Jean Santos, Mark Soriano, and Erik Visser.
They will compete for the title on July 13 at the Sofitel Harbour Tent in Pasay City.
Other events leading up to the finals include the Superbods fitness workshop on June 11 and digital challenges on June 18, 25, and July 2.
The two winners of this year’s Century Tuna Superbods will win P500,000 (tax free) each. The two runners up will receive P200,000 each, (tax free). All four winners will also receive a year’s worth of Century Tuna products. — Michelle Anne P. Soliman