Honda Cars opens La Union service center, breaks ground on Sta. Rosa dealership

HONDA CARS Philippines, Inc. (HCPI) recently opened its relocated service center in Rosario, La Union, and broke ground on a new dealership in Sta. Rosa, Laguna — part of the firm’s continued thrust to bolster the Honda presence in Luzon.

Formerly located in Baguio, the service center has been moved to La Union, and is now open for business. The Rosario, La Union Service Center of Honda Cars Pangasinan rises on a 2,800-sq.m. parcel of land, and offers after-sales services including preventive maintenance, general repairs, as well as body and paint for current and future Honda owners. The facility is strategically located along MacArthur Highway, Subsub, Rosario, La Union 2506 and is open from Monday to Saturday, 8:30 a.m. to 5:30 p.m. For inquiries, contact 0917-584-4747, 0908-886-9128, or (072) 619-7305.

Meanwhile, the ceremonial groundbreaking on the soon-to-rise Honda Cars Sta. Rosa was held last May 20. The new facility, to be managed by the ANC Group, will be built near the existing service center, which will be converted into a full dealership. Part of upgrades include a five-car display area or showroom where customers can check out Honda’s latest vehicles, along with a service reception where Honda consultants and advisers are on standby and ready to serve. The service center remains open for customers while the construction of the new dealership is in progress.

Honda Cars Sta. Rosa, the 39th dealership of the brand here, will also feature a dedicated service area where owners are welcome to take in their vehicles for preventive maintenance. Honda Cars Sta. Rosa is slated for soft opening by December.

Honda Cars dealerships and service centers are staffed by highly skilled technicians using state-of-the-art tools and equipment. Periodic maintenance service (PMS) at authorized Honda dealers guarantees genuine chemicals, parts and accessories, and service quality aligned with global standards to ensure workmanship and safety. “These facilities are for the service and convenience of our customers. We hope to reach more and serve more families with Honda’s dealer network expansion efforts. With the Honda Dealers, we want to enhance the ‘Power of Dreams’ experience for each customer. It is very important to us that we can keep them safe and satisfied that they chose Honda,” said HCPI President Masahiko Nakamura. For more information, visit or its Virtual Showroom.