Isuzu Philippines Corp. (IPC) recently forged a two-year agreement with Pilipinas Shell Petroleum Corp. (PSPC) — a partnership that ultimately “signifies a joint commitment to help Filipinos safely adapt to the new normal on and off the road.”
In a release, IPC President Hajime Koso said, “We are very pleased to again be working side by side with Pilipinas Shell in fulfilling our mission to become responsible partners in service of Filipino motorists. At IPC, we value progressive thinking and engineering when it comes to our commercial and light commercial vehicles, so we are glad to be working closely with them who are considered industry pioneers when it comes to sustainability and modernization.”
For his part, PSPC Vice-President and General Manager for Mobility Randy Del Valle said, “With the renewal of the partnership of IPC and Shell that has started since 2018, we would be able to continue to give value to new Isuzu drivers by providing access to quality fuels, lubricants and convenience retail items through the Shell Go+ Platform. We believe that this partnership is mutually beneficial for both Shell and IPC as both are in the forefront of innovation in their respective fields.”
In the past, the two brands have staged co-branded events such as the Isuzu 4×4 Xtreme Xperience, Isuzu Eco Run and Isuzu caravan displays at select Shell outlets. New initiatives on mobility and technology will take place once the situation permits.
Every buyer of a brand-new Isuzu vehicle or truck gets a “welcome kit” with a Shell Go+ card with an initial balance of P500. This enables customers to be part of a loyalty program, and earn and redeem reward points in fuels, convenience retail products at Select/Deli2Go, and lubricants. Members may also avail of 24/7 free roadside assistance by Ibero Asistencia, and 10% off on Motolite batteries.