KIA PHILIPPINES is set to establish a dealership in Bacoor City, Cavite as part of efforts to expand its network.
In a statement on Thursday, the car manufacturer said it held the groundbreaking for Kia Bacoor on March 17. The planned branch is situated along Bacoor Boulevard in Bacoor City and is managed by Iconic Dealership, Inc. (IDI).
“The Kia Bacoor branch will become IDI’s 5th dealership and Kia Philippines’ 43rd,” the company said.
According to Kia Philippines, the Kia Bacoor dealership is projected to be fully operational by the third quarter of 2022.
“Kia Bacoor is strategically situated in Cavite’s second-largest city, a premiere business hub south of Metro Manila. The area is rapidly shifting from a largely agricultural community to a residential and commercial urban center. This makes it the ideal location for a new Kia dealership where buyers will certainly find the perfect Kia vehicle to suit their needs and lifestyle,” Kia Philippines said.
“Upon completion, it will stand as a prime example of a dealership that offers the 3S’s: sales, services, and spare parts. The dealership and its staff add delightful value to the ownership journey from inquiry to purchase to aftersales services, by providing professional and quality vehicle maintenance and repair. The 3S dealership standard will also be seen and felt in the premiere showroom, customer lounge, and service bays,” the company added.
In February, Kia Philippines President Emmanuel A. Aligada announced that the company was targeting to open seven new dealerships in 2022 and operate 50 operating dealerships by 2023.
Mr. Aligada said the company was also seeking to sell 6,000 units in 2022, higher than the 3,748 units sold last year. — Revin Mikhael D. Ochave