PORSCHE’s worldwide deliveries in the first quarter of 2021 increased by 36% compared to the same period last year. It sold 71,986 sports cars, SUVs, and sedans in Q1 2021 versus 53,125 units delivered during Q1 2020.
Significantly, the Taycan — the Stuttgart-headquartered sports car maker’s first all-electric model — moved almost as many units as the iconic 911. Porsche in the first quarter of the year sold 9,072 Taycan models, almost matching the 9,133-unit sales total achieved by the 911.
Asserted Porsche AG Executive Board Chairman Oliver Blume, “We will sell significantly more Taycan cars this year. In the first quarter, deliveries of our successful all-electric model were already almost half of the total for all of 2020. A particularly pleasing fact here is that around 50% of the buyers are new customers. The Taycan is therefore increasing the size of our fan base.”
The brand’s SUV models continue to drive global volume. In the first quarter, the Macan moved 22,458 units, followed by the Cayenne with 9,533 vehicles.
Meanwhile, the combined sales of the 718 Boxster and 718 Cayman mid-engine sports cars reached 6,190, while Porsche handed over 5,600 Panamera sport sedans to customers. Double-digit growth sales were achieved in all regions. Asia-Pacific, Africa, and the Middle East deliveries reached 32,129 units, representing 46% growth. China accounted for the bulk of these markets’ total with 21,991 vehicles sold — a 56% spike versus the same period last year.
Porsche sales in American markets also significantly grew with 20,468 units delivered, a 43% increase. Europe sold 19,389 vehicles — 16% more than the same period last year.
“We are extremely pleased that the community of Porsche customers continues to grow all over the world,” said Porsche AG Member of the Executive Board for Sales and Marketing Detlev von Platen. “Established models have supported this excellent result, along with the latest additions to our product range, above all the new model variants of the fully electric Taycan.”