TV5 has shown viewership growth nationwide according to the latest Nielsen ratings.
The ratings company said that TV5’s performance has been on a consistent uptrend, with its weekday primetime block growing from a 5.3 audience share in January to 12.9 as of end June, and its weekend primetime improving from a 4.2 audience share to 6.9. The network has registered an 89% growth in total viewership and is now the country’s second most highly rated channel.
TV5’s viewership growth in the southern region has also contributed to the significant rise in its primetime audience share — an increase of 150% in Visayas and 134% in Mindanao.
This growth is most evident in TV5’s pillar primetime programs: Frontline Pilipinas, Sing Galing, Niña Niño; ABS-CBN Entertainment programs: FPJ’s Ang Probinsyano, Huwag Kang Mangamba, Init Sa Magdamag, and La Vida Lena, as well as the weekend programs John En Ellen, Rolling in It, The Wall Philippines, and Puto.
The inclusion of ABS-CBN Entertainment programs, especially FPJ’s Ang Probinsyano which is the number one teleserye in the country, opened the doors for new viewers for TV5. Another factor that contributed to attaining an improvement in ratings is the combination of TV5 shows, ABS-CBN Entertainment programs, and content collaborators.
In May 2021, the network launched its new campaign “Iba sa 5” to showcase the channel’s programming lineup and entertainment.
“We are thrilled that more and more viewers are tuning in to our shows. We will continue to challenge ourselves to do even better, and we promise to keep creating shows that delight all kinds of audiences. And while we now have the best digital TV coverage in Mega Manila,” CignalTV and TV5 President & CEO Robert P. Galang said in a statement.
“I want to personally say, daghang salamat kaayo to our Vismin Kapatids for their support. We will further expand our DTT network in North and Central Luzon, Visayas, and Mindanao by the end of July, ensuring truly nationwide coverage, so that Filipinos all over the country can enjoy watching TV5,” he added.