AIRASIA Philippines said domestic passengers are purchasing more baggage allowance along with their tickets starting this September as the country ushers in the holiday season.AirAsia said its domestic passengers are purchasing more baggage products as of September first week during their ticket purchase and even as they check-in at the airport. This is evidenced by the 10 percent increase in takeup rate versus pre-pandemic records in the same period, the budget carrier said.International guests of the airline show higher demand for additional baggage allowance with more than half of passengers availing of the ancillary product.The airline’s historical data show that baggage takeup rate, which corresponds to total baggage products availed versus passenger count, gradually increases at the start of September and peaks in January of the following year.“Rebound travel is in full swing and we’re expecting activity to grow significantly as the holidays approach. Along with this is the increase in demand for products such as baggage allowance. We attribute this incremental month-on-month growth in baggage demand in Q4 to the pasalubong tradition and general gifting culture of Filipinos during Christmas. To support this, we maintain the competitiveness of our baggage products, which offer the best value-for-money our guests deserve and expect from AirAsia,” the firm’s head of communications and public affairs Steve Dailisan said in a statement.Filipino leisure travelers and overseas Filipino workers, and foreign tourists flying to and around Philippines are encouraged to leverage the carrier’s “no limit on check-in baggage count” policy, which allows guests to load as many pieces of luggage as they require as long as total weight does not exceed their baggage allowance.An end-2021 survey by AirAsia Philippines showed that baggage allowance ranks number one in list of priority add-on purchases of traveling Filipinos in the new normal. Ancillary products are now considered by several airlines as key growth and revenue drivers in the age of revenge travel.