Leading digital enabler
Gabriel “Biboy” Payawal, F5’s country manager, shared that he saw a strong thrust for digitalization in the VisMin region, specifically in Cebu, hence launching F5’s software-as-a-service platform. In bringing forth these services to Cebu, F5 aids in improving customer experience in the province’s proliferated digital economy.
“We enable improved customer experience,” Payawal said. “Customers now want their applications to be always available and be able to use them with peace of mind. Those are the things we provide.”
In this upscale digital economy, attackers follow the money. This means targeting web apps and APIs (Application Programming Interface) to exploit vulnerabilities and abuse business logic. In this process, these attackers could very well compromise customer accounts leading to large-scale frauds that have the potential to undermine your business.
“All front-end applications look rather easy to use because they were designed with the end-user in mind. But at the backend, there’s tons and tons of complexity. What we do for enterprises who own these applications is that we provide them simplicity,” Payawal shared. “Simplicity in the sense of configuring, provisioning, managing, and operating.”
As applications evolve and API deployments increase, so does the risk of being breached. This is where F5 steps in with its state-of-the-art security.
Aside from its distributed cloud services, F5 also offers NGINX, an open-source project that provides a suite of technologies for developing and delivering modern applications. NGINX solutions bridge the gap between NetOps and DevOps, with multi-cloud application services that span from code to customer.
There is no denying that cyber security is a force to be reckoned with, primarily because all the bad actors are constantly evolving with adverse effects not just to big industries but to individuals as well.
F5 said it’s not just enterprises that it protects but actual living people. F5 ensures that its offerings will aid in being one step ahead of cyber threats and seeing what is coming. For factors that cannot be sought after by sight, F5 uses behavioral tactics and leverages AI or artificial intelligence in the machinery to ensure that operations are not compromised by bots.
Primarily, the new products and services from F5 will benefit end-users. Payawal added “F5’s solutions cater to all industries.”
In launching its new products and services, F5 is reinvigorating its coverage in the VisMin area which is relevant in expanding cyber security across all markets and/or industries. F5 is not only here to sell but to help customers reach their desired business outcomes. (KBC)