Metrics Used to Measure the Performance of a News release

Hong Kong – How do users track news release performance? SEAPRWire team measure the performance of a press release by the following 3 metrics: 1. Coverage and Visibility Coverage and visibility refer to the publicity users’ news release received. Typical questions answered by coverage and visibility data analytics include: 1), How many news sources picked up my news […]

The Difference between Distributing press releases and Pitching the Press

If people are new to Public Relations (PR), SEAPRWire will work with people to understand the difference between distributing a news release and pitching the press. Distributing a Press Release: This marketing initiative involves writing a 1-2 page news release announcement for their company, uploading it to one of the online news release distribution services, […]