Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Insight of Marketing Trends of 2022 for Europe & US Companies’.
Content marketers have become an integral part of any B2B marketing team. Users can’t just have a half – hearted piece of content. Instead, users need video content, virtual events, or any type of a solid editorial plan in place, complete with all different content types. Users need solid blog content, visual content, video content, an email marketing strategy, and a social media strategy rich complete with substantial audience engagement. Don’t forget to invest in a good customer experience on customers’ website to keep customers’ audience coming back for more. Customers are interested in products because they either solve a want or a need. This has been a trend and is an ongoing trend for 2022. Through content creation, show potential customers how customers’ product solves that want or need and let that shine through customers’ content. The trick is to do this without sounding too much like a salesperson. Instead, focus on educating customers with data and information. If users are the one who gives good information about how a product fills the need or want, then users start the trust process, which leads to sales.
Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market. So, go way beyond the “Hi [Customer Name]” emails, “Don’t users want to make more money?” popups, or “Hey, come back here.” cheesy messages in the browser titles to find what makes customers tick. Then, give them content that will win their hearts. The head of influence at Ogilvy is convinced influencer marketing will move from engagement – based metrics to ROI – based metrics in 2022, and he’s not the only one. Given the general movement towards ROI becoming the dominant measure of success, influencer marketing is merely the latest area of brand positioning that is being held to account. For brand positioning efforts, this means ensuring that customers’ brand ambassadors can provide users with tangible predictions and results – and ensuring that customers’ marketing team is offering support across all channels.
Watch the data and consider multitouch attribution. Remember that not every piece of content should be geared to a conversion or a sale. Keep sight of other metrics like traffic, leads, and events on customers’ website that indicate engagement on these levels. It might take dozens of steps for someone to convert through the stages of their journey, especially in B2B content marketing. So, adding an extended attribution window and a multitouch approach can help users measure and track the impact of different content pieces, even if the user didn’t convert immediately. This is one of those enduring branding trends, as the closer, customers’ customer experience reflects the values users hold dear as a brand, the more authentic the experiences users provide will feel. Customers’ marketing efforts will need to be aligned to customers’ overall brand strategy and values, with steps to re – align as time goes on built into customers’ planned actions. Every step of customers’ brand’s customer journey will need to feel genuine and promote customers’ key values, so it’s worth looking into a journey mapping tool to help users catch any missing pieces.
NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.
For PR contact
Brand: NovationWire Market Research
Contact: Tony Lee, Press Release Distribution Head at NovationWire
Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong
SOURCE: NovationWire Market Research