Hong Kong – If users have never written a press release, writing one for the first time can be daunting. If users have written a press release, this overview of the components will serve as an excellent refresher.
Here is SEAPRWire‘s news release template users can use to write a news release that includes formatting standard for the industry.
NEWS RELEASE TEMPLATE – Headline, sub-head, dateline, body, about us, media contact.
News release Headline – Users want to keep their headline in upper/lower (title case). Their headline needs to be short, attention grabbing, yet kept completely factual. Avoid too much hype.
Sub-Headline – Their sub-headline should avoid capitals and is kept as an option.
Dateline – CITY, (State/Prov), M/D/Y (company) – The dateline is a brief piece of text in the format described previous that is included in the news article which describes where and when the story was written or filed. Typically, the distributing organization, (like SEAPRWire) is also included.
Immediately following the dateline information is their opening sentence. This is the primary snippet of information (aside from the headline) that will either hook or deter their reader. This sentence should be clear and concise. It may be helpful to write their news release in full, sleep on it, re-read it and then summarize what users have written.
These first sentences will transition into the body of their release which should ideally be limited to between four and six paragraphs. Within these paragraphs users will want to keep each piece of information factual and to the point. Their writing style should be kept to the third person, also known as Illeism. The number of sentences within each paragraph should be between four and seven, seven if they are short sentences. Overall, their news release should be no more than about 475 words or users will start to lose the interest of their audience.
Including a strong quote from a founder, director, executive or industry expert, will help to strengthen the story.
Once their news release is written, ensure to spell check it. Sleeping on it and not sending it out in a rush is always advisable.
“About us” can be looked at as pre-created information about their company, business and or industry that users are in that may be used over again as an overview of their business. For example: ABC Company entered into the widget building industry in 1976 serving the widget market. With more than 5,000 employees and 52 locations around the globe, ABC Company is a stronghold for widgets within their industry.
It is always important to leave contact information at the bottom of their press release. Standard contact information may include:
Brand / Company Name:
Contact Person Name:
Contact Person Title:
Address (with Postcode):
Social Links (Facebook/Twitter/Linkedin/Youtube):
Optionally, if users have any images users may wish to include, users can add images to the article. Some press distribution sites, like SEAPRWire display the images only on their website. Images are not always transferred over the wire services.
There is a wide range of industries for writing press releases. Users can easily search for different news release examples on the website.
There are many reasons for writing a press release. Ensuring users include proper news release formatting will help give users that extra visibility users may not have otherwise received.
SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …
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Contact: Tina, Marketing Manager