PACKAGE delivery firm UPS eyes to boost efforts aimed at strengthening cross-border growth opportunities for small and medium-sized enterprises (SMEs) in the Philippines.“I am very excited to lead the UPS team in the Philippines, a country which has played a key role in our Asia Pacific strategy for over 30 years, and which will continue to do so as we all look towards life beyond the pandemic,” Russell Reed, the newly appointed country managing director, said in a statement.Reed said it has been a difficult couple of years for Filipino SMEs, and that it is essential to aid them with existing and upcoming international trade opportunities while providing them with logistics expertise, network, knowledge and customs brokerage experience, things “they need to achieve their global growth ambitions.”Michelle Ho, UPS’s Asia Pacific region president, said Reed is an experienced leader with a solid track record of elevating UPS’s business and operations across the region.The company eyes to continue to drive sustainable growth opportunities and deliver a seamless logistics system for its customers in the Philippines.Reed, who will also continue his existing role as managing director of UPS Thailand, began his journey with UPS in the United States in 1993 and has since gone on to accumulate almost three decades of global experience in the logistics industry.He is distinguished at UPS for creating and managing high performance teams across diverse cultures and countries and is passionate about mentoring and cultivating the company’s future leaders. Initiatives driven by his teams are focused on devising go-to-market strategies that meet the ever-evolving needs of UPS’s customers in a rapidly changing Asia. (PR)