BERLIN, Sept. 05, 2025 – Midea, a company dedicated to continuous innovation, is enhancing the performance of home appliances to improve daily life through increased efficiency and effectiveness. The company is showcasing its newest range of home refrigerators across four product series at IFA. These models incorporate advanced technologies such as AI-powered cooling optimization, food expiration tracking, and innovative efficiency enhancements.
Midea’s four new home refrigeration product lines featured at IFA include:
CHILL MASTER Series
The CHILL MASTER Series features what Midea describes as the industry’s first hands-free ice-and-water dispenser, aiming to redefine daily convenience with easy refreshment and intelligent design. Utilizing OneTouch AutoFill™ technology, it automatically dispenses ice water, providing precise, spill-free filling for containers up to 25.4 cm in height.
The dispenser is a 4-in-1 system, offering cube ice, crushed ice, chilled water, or a unique ice-and-water mix, customizable in a single step. Tailored for contemporary living, the CHILL MASTER incorporates a retractable Infinite Shelf and compact SlimFoam™ insulation to optimize storage capacity without increasing overall dimensions. Delivering robust cooling, it integrates innovation, freshness, and style for enhanced domestic experiences.
INSTA-FIT MASTER Series
Emphasizing straightforward installation and AI-driven functionalities, Midea’s INSTA-FIT MASTER Series positions the refrigerator as a connected smart home center designed to promote healthy and sustainable lifestyles.
Key features include AI ECOMASTER, which adjusts cooling based on usage patterns, potentially saving up to 20% on energy and reducing household utility costs. AI Soundless technology is designed to intelligently lower operational noise when sensing proximity. AI Prepmaster offers smart identification and tracking of food items, providing reminders for expiration dates and suggesting recipes, with both on-device and mobile app integration. Additionally, V-tech soft-freeze and IPL Purify features aim to extend food freshness.
SPACE MASTER Series
The SPACE MASTER Series by Midea focuses on maximizing usable space combined with a sleek and elegant design, offering increased storage capacity without expanding the appliance’s physical footprint.
Utilizing MegaMax Technology, the SPACE MASTER Series provides 443 liters of capacity—reportedly triple that of conventional models—while maintaining standard external dimensions. This includes a 130-liter freezer, a MAXX FRESH BOX that is 47% larger, and adaptable Infinite Shelf and Door Bin systems designed for bulkier items. Its sleek European design is complemented by smart functionalities such as app control, frost-free operation, multi-zone cooling, air purification, and sophisticated lighting, making it both intelligent and capacious.
SMART MASTER Refrigerator(s)
The A-Class SMART MASTER built-in refrigerator aims to redefine food storage through enhanced capacity, intelligent nutrition management, AI features augmented by cameras, and customizable luxury aesthetics, providing a premium home appliance experience.
Midea’s exhibition booth can be found at Hall 5.1-101a & Hall 6.1-101a, Messe Berlin, Messedamm 22, 14055 Berlin.
About Midea and Midea Group
Midea operates as one of more than 10 brands within the Smart Home Business division of Midea Group.
Established in 1968, Midea Group is recognized as one of the world’s largest manufacturers of home appliances and is listed as a 2025 Fortune Global 500 company. In 2025, the Group reorganized its primary operations into six strategic high-growth business pillars to define its future expansion: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Medical, and Smart Logistics.
The Midea brand is committed to delivering user-friendly solutions through a consumer-centric, problem-solving methodology. It continuously innovates and explores new developments to address evolving consumer demands, aiming to empower individuals to “make yourself at home.”
Operating 63 production centers globally and employing approximately 190,000 individuals across over 200 countries and regions, Midea Group reported an annual revenue of $57.5 billion in 2024. Its dedication to research and development, supported by 38 innovation centers worldwide, has led to over 90,000 authorized patents to date.
https://www.midea.com/global/refrigerators
www.midea.com
https://www.midea.com/de/kuehlen-gefrieren
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Yiming Zhan
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