— Bolstering Collaboration Focused on MUSIC CIRCUS —
OSAKA, Japan, Sept. 10, 2025 — TryHard Holdings Limited (“TryHard” or “the Company”, Nasdaq: THH) announced today that, in alignment with the capital alliance established last year, TryHard, alongside its wholly-owned subsidiary, TryHard Japan Co., Ltd. (“TryHard Japan”), has transferred a portion of its shares in MUSIC CIRCUS Inc. (“MUSIC CIRCUS”) and transitioned to a new cooperative framework with SBI Holdings, Inc. (“SBI”), NEXYZ. Group (“NEXYZ”), and other shareholders. Following the formalization of this collaboration, MUSIC CIRCUS will be rebranded as SBI MUSIC CIRCUS Inc. (“SBI MUSIC CIRCUS”).
While this transaction decreases the Company’s ownership stake, it represents a deliberate action to strengthen strategic partnerships. The Company will maintain its position as a shareholder of SBI MUSIC CIRCUS and, through enhanced collaboration, aims to further develop the SBI MUSIC CIRCUS business and increase the overall group enterprise value.
Title:
SBI MUSIC CIRCUS
Caption:
SBI MUSIC CIRCUS has grown into one of Japan’s largest music festivals, enjoying strong support particularly among younger audiences.
Background and Objectives
SBI MUSIC CIRCUS has evolved into one of Japan’s premier music festivals, attracting significant engagement, especially from younger demographics.
In the future, the Company plans to integrate:
- SBI’s financial acumen and extensive network,
- NEXYZ’s marketing prowess, and
- the Company’s expertise in entertainment planning and production.
Collectively, these combined strengths will propel SBI MUSIC CIRCUS’s growth domestically and internationally.
Through the reinforcement of this capital alliance, TryHard is committed to fostering expansion within its entertainment-focused ventures, thereby increasing value for its shareholders and investors.
Future Outlook
TryHard will retain its significant shareholder status in SBI MUSIC CIRCUS, pursuing sustained growth by strengthening current collaborations.
By closely collaborating with key stakeholders, SBI and NEXYZ, the Company aims to forge a novel value-creation framework anchored by SBI MUSIC CIRCUS, and to achieve further expansion within the lifestyle and entertainment industries.
Title:
SBI Maihanabi
Caption:
The annual Kansai-based fireworks event “Senshu Yume Hanabi” will be rebranded as “SBI Maihanabi”, to provide visitors with a one-of-a-kind experience blending music and fireworks, the event will contribute to regional revitalization and the promotion of international cultural exchange
Company Profiles
About TryHard
TryHard Holdings Limited, a lifestyle entertainment company incorporated in the Cayman Islands with operations in Japan, led by CEO Mr. Rakuyo Otsuki, strives to lead the entertainment industry by integrating cutting-edge technology, immersive narratives, and customized multi-sensory experiences. The Company’s objective is to craft distinctive entertainment events that engage audiences, cultivate lasting connections, and generate significant impressions. Its core business activities include:
- event organization and curation;
- consulting and management services;
- sub-leasing of entertainment venues; and
- owning and operating restaurants.
About SBI MUSIC CIRCUS (formerly MUSIC CIRCUS)
Headquartered in Tokyo, Japan, SBI MUSIC CIRCUS is a prominent lifestyle entertainment firm focused on the planning, coordination, and management of music festivals and other entertainment events, notably the acclaimed SBI MUSIC CIRCUS festival. The company’s goal is to provide inventive and engaging experiences that merge music, culture, and entertainment, captivating attendees and forging lasting bonds. SBI MUSIC CIRCUS utilizes its knowledge and network to deliver premium events and cultivate distinct cultural encounters. The company actively engages online via its website and social media platforms, such as Instagram, X (formerly Twitter), and LINE. Its primary business operations encompass:
- Organization of music festivals;
- Planning and management of events;
- Production of entertainment and cultural experiences; and
- Digital and social media engagement.
Contact
Investor Relations Contact
HBK Strategy Limited
Email: ir@hbkstrategy.com
Phone: +852 2156 0223
Disclaimer
This press release might include forward-looking statements that reflect present expectations and management’s assessment derived from available data. Actual outcomes could vary significantly due to numerous factors.
Investors should consult official documents filed with NASDAQ and the U.S. Securities and Exchange Commission (SEC) before making investment choices.
This announcement is not an offer to sell or a solicitation to buy any securities, nor does it serve as a public offering as defined by Japan’s Financial Instruments and Exchange Act.
Photos accompanying this announcement are available at:
