SINGAPORE, Sept. 30, 2025 — EngageLab, a global leader in AI-driven omnichannel customer engagement solutions, today announced that E-GetS, a prominent Southeast Asian e-commerce and local services platform, has successfully implemented its AppPush and WhatsApp Business API solutions. This collaboration has led to significant improvements in user engagement, operational efficiency, and business growth in Cambodia, Laos, Thailand, and Vietnam.
About E-GetS
E-GetS is a leading e-commerce and local services platform in Southeast Asia, operating in Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS provides a diverse range of services, including food delivery, group buying, e-commerce, and digital payment solutions, serving millions of users in a multilingual and multicultural environment.
Challenges
E-GetS encountered several unique challenges during its rapid expansion across multiple Southeast Asian countries:
- Unreliable push notification delivery in Southeast Asia, particularly across various Android devices and diverse telecom networks.
- Difficulty communicating with users in their native languages across Cambodia, Laos, and other Southeast Asian countries.
- Low engagement on traditional channels, with WhatsApp being the primary messaging app in many Southeast Asian markets.
EngageLab Solutions:
To overcome these challenges, E-GetS partnered with EngageLab to implement a unified messaging strategy that seamlessly integrates AppPush and WhatsApp Business API, specifically tailored for the diverse, multilingual, and mobile-first landscape of Southeast Asia.
1. AppPush: Multi-Channel, Multi-Node, and Multilingual Delivery
E-GetS utilizes EngageLab’s advanced AppPush solution to navigate the region’s fragmented device ecosystem and network instability:
- Multi-Channel Support: EngageLab AppPush integrates with FCM, APNS, all major Android OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.), and EngageLab’s proprietary push channel, ensuring maximum reach and reliability across all device types.
- Globally Distributed Nodes: With five data nodes worldwide, including Singapore, EngageLab ensures fast, stable, and resilient message delivery throughout Southeast Asia, even during peak periods or regional network fluctuations.
- Multilingual Push: Notification content is automatically tailored to each user’s device language settings, delivering a personalized experience for E-GetS’s diverse user base in Cambodia, Laos, Thailand, Vietnam, and other regions.
- Superior Delivery Rates: E-GetS achieved delivery rates up to 40% higher in Southeast Asia compared to industry standards, ensuring that important order and promotional notifications consistently reach users.
2. WhatsApp Business API: Verification Code Login & Service Notifications
Recognizing WhatsApp’s popularity in Southeast Asia, E-GetS uses the WhatsApp Business API, integrated through EngageLab, as a primary channel for user authentication and customer engagement:
- Verification Code Login: Users receive one-time verification codes directly via WhatsApp Business API for secure and convenient login and account authentication. This ensures instant and reliable code delivery and a seamless login experience, even where SMS delivery is unreliable.
- Service Notifications: E-GetS sends real-time order confirmations, delivery updates, payment alerts, and customer support messages through WhatsApp Business API. Rich media formats and multi-language templates ensure users receive timely and relevant information in their preferred language, significantly increasing engagement and satisfaction.
Results
- An 18% increase in DAU (Daily Active Users) after implementation.
- Order completion rates improved by 22% due to timely and reliable notifications across all Southeast Asian markets.
- Operational costs decreased by more than 20% due to more efficient messaging and cost controls.
“EngageLab’s solutions have revolutionized our business in Southeast Asia. We can now reach our users instantly, in their language, and on their preferred channel, regardless of their device or country. The unified platform and smart billing have streamlined our operations and significantly improved our ROI.”
— E-GetS Operations Team
About EngageLab
EngageLab is a global leader in AI-powered omnichannel customer engagement solutions, combining technology and versatility to provide seamless customer interactions and marketing automation across all channels, including Email, AppPush, WebPush, OTP, SMS, and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
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