Now in its sixteenth year, the Diageo World Class competition brought together bartenders from 51 nations vying for the globe’s most prestigious bartending accolade.
TORONTO, Oct. 03, 2025 – Norway’s Felice Capasso secured the pivotal title of World Class Global Bartender of the Year 2025 at one of the preeminent cocktail competitions worldwide, hosted this year in Toronto. Facing competitors from 51 global markets across six continents, Felice earned the top distinction, chosen by a panel of international industry authorities during the yearly tribute to global cocktail artistry.
Felice Capasso, who works at Nedre Løkka Cocktailbar in Oslo and established Sesto Senso Academy, a specialized institution for wine and spirits education, distinguished himself from other participants through a collection of signature drinks that highlighted his profound dedication to bartending. Beyond the prestigious award, Felice will receive a trophy, a fully-funded journey to next year’s Global Finals, guidance from leading experts, and a year-long itinerary of all-expenses-paid trips to Diageo markets globally. His new role will also include appearances as a guest bartender at premier establishments, conducting bartender training sessions, and organizing events.
Throughout the competition, Capasso engaged in multiple innovative tasks, such as reimagining traditional drinks with Johnnie Walker Black Label. Here, Felice ingeniously adapted classic gin cocktails, infusing them with a Johnnie Walker Black Label essence, including a drink called ‘Top Notes,’ a nod to the French 75. In the Don Julio 1942 challenge, Felice drew inspiration from a unique AI artwork to craft a complementary aperitif, embodying tequila’s foundational spirit. For The Singleton’s multi-sensory cocktail test, Felice designed a bespoke record sleeve, influenced by the beloved song ‘That’s Amore,’ reminiscent of the inviting atmosphere of a Napoli street corner. This was presented alongside his signature cocktail, ‘Between Us,’ creating an experience that thoroughly impressed the judging panel.
Felice Capasso, World Class Global Bartender of the Year 2025, said:
“Winning World Class isn’t merely a dream realized; it represents a goal I pursued with relentless effort. It’s tangible evidence that perseverance, dedication, and an unwavering commitment to never surrender can lead to accomplishment, no matter the obstacles. Through this victory, I recognize a significant responsibility, which I intend to embrace earnestly, by championing spirits education and motivating fellow bartenders eager to advance within the profession.”
Kevin Delaney, Global Head of World Class, said: “World Class stands as the ultimate tribute to the individuals who are the lifeblood of the hospitality sector. Exceptional bartenders not only craft cocktails with unparalleled skill but also keenly anticipate current and future trends. Through the World Class initiative, we have honored and supported the professional journeys of more than 450,000 bartenders, and this evening marks the zenith of celebration for this uniquely talented group. We extend a warm welcome to Felice into the Diageo family and commend the remarkable dedication shown by all our superb contenders.”
The contestants were rigorously assessed by a distinguished panel of experts, comprising bartenders and bar owners from some of the planet’s most renowned establishments. This esteemed group included Eric Van Beek, the innovative mind behind Mexico City’s celebrated Handshake Speakeasy, which was named World’s 50 Best Bar 2024. He was joined by industry luminary Monica Berg, co-proprietor of London’s groundbreaking Tayēr + Elementary, an establishment regularly listed among the world’s top bars and recognized for her commitment to fostering innovation, learning, and environmental responsibility within the industry. Also on the panel was Ago Perrone, the highly influential Director of Mixology at London’s iconic Connaught Bar.
Ago Perrone, World Class Judge and Director of Mixology at Connaught Bar, said: “World Class represents a truly exceptional event, uniting some of the globe’s most imaginative and ambitious bartenders. Its influence on the industry is unmistakable, not only in fostering innovation but also in motivating and cultivating successive generations of emerging talent. Each year, the rigor of the competition intensifies, reflecting the ongoing advancement of our cocktail culture. Heartfelt congratulations to Felice for his truly remarkable display, and best wishes for the exciting new chapter in his career!”
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ABOUT FELICE CAPASSO
Felice managed bar operations for several years at upscale cocktail establishments, including luxury hotels, concurrently serving as Director of Education and Brand Consultant for renowned spirits brands. His fascination with tastes and scents began early in life, ultimately igniting his passion for beverages and guiding him towards a career in the bar sector.
ABOUT WORLD CLASS
World Class aims to encourage responsible drinking habits, promoting quality over quantity, by involving, instructing, and enabling individuals to make thoughtful decisions regarding their beverage consumption. Whether enjoying drinks at home or at a bar, World Class motivates people to consider and value what, where, and how they drink, thus exploring the pinnacle of cocktail artistry. The World Class program provides mentorship, professional development, and networking opportunities that have elevated the careers and personal lives of hundreds of thousands of bartenders globally, simultaneously forging a worldwide community of enduring supporters who integrate Diageo brands into the consumer experience.
ABOUT DIAGEO
Diageo stands as a worldwide leader in alcoholic beverages, boasting an exceptional portfolio of brands spanning both spirits and beer divisions. This collection features whiskies such as Johnnie Walker, Crown Royal, J&B, and Buchanan’s; vodkas like Smirnoff and Ketel One; along with Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. As a global enterprise, Diageo distributes its offerings in nearly 180 countries worldwide. The company’s shares are traded on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). To learn more about Diageo, its workforce, brands, and achievements, please visit www.diageo.com. For insights into responsible drinking, programs, and methods for sharing best practices, consult Diageo’s international resource at www.DRINKiQ.com. Emphasizing the joy of life, daily, universally.
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