Guangzhou, Oct. 05, 2025 – Viomi Technology Co., Ltd. (“Viomi” or the “Company”), a prominent innovator in home water solutions in China, marked the 7th anniversary of its Nasdaq listing today by revealing two significant strategic endeavors. Viomi introduced a brand enhancement campaign that includes a well-known celebrity spokesperson and an Olympic champion. Simultaneously, the Company is bolstering its presence in the U.S. market with the launch of its initial AI alkaline mineral water purifier, the MASTER M1, now accessible on Amazon in the United States. Utilizing AI technology to mimic natural mineralization, this device provides clean, mineral-enriched water to American homes.
Brand Strategy Enhanced by New Celebrity Partnerships in China
Viomi has appointed the celebrated Chinese actress Shengyi Huang as its new national brand ambassador in China. Ms. Huang, recognized for her graceful and health-conscious persona, will represent Viomi’s “AI for Better water” brand philosophy, advocating for improved hydration practices and engaging with a modern consumer base.
In addition to these brand-building initiatives, Viomi also partnered with Olympic diving champion Liang Tian. Mr. Tian, alongside Guoxiang Li, General Manager of JD.com Home Appliances, visited Viomi’s RMB 1 billion Water Purifier Gigafactory – recognized as one of the world’s most advanced facilities of its type. Mr. Tian expressed admiration for Viomi’s profound dedication to technology and quality, having been impressed by the factory’s state-of-the-art automation, smart production workflows, and comprehensive traceability system.
During his tour, Mr. Tian tasted tea prepared with water from Viomi’s Kunlun 4 Pro AI alkaline mineral water purifier, observing its exceptional clarity and fragrance. This experience underscored how the mildly alkaline, mineral-enriched water improves the flavor of drinks, thereby strengthening consumer trust in Viomi’s innovative prowess and product superiority.
MASTER M1 Debuts on Amazon U.S. for US$899
In a significant step for its global strategy, Viomi has officially released the MASTER M1 AI alkaline mineral water purifier on Amazon U.S. This initiative introduces a premium, AI-driven drinking water solution to American homes, thereby increasing the availability of sophisticated water purification technology.
Primary Features of the MASTER Series M1:
- Pure, pH+ Alkaline Mineral Water: Mimics natural spring water by infusing it with vital minerals such as calcium, magnesium, potassium, sodium, strontium, and metasilicic acid, ensuring a well-balanced taste. It addresses the body’s need for various minerals and closely resembles pure mineral water.
- Precision 9-Stage RO Filtration: Eliminates 99% of detrimental contaminants, even those as small as 0.0001 micron, guaranteeing remarkably clean and safe water.
- AI-Powered Smart Faucet: Features a touchscreen display that offers real-time information on water quality (TDS), water usage, and filter condition, facilitating a smooth, intelligent user experience.
- Cost-Effective, Low-Maintenance Design: Equipped with a long-lasting filter that extends up to 4 years and is engineered for straightforward, tool-free DIY replacement, thereby cutting down on expenses and upkeep complexity.
Mr. Xiaoping Chen, Founder and CEO of Viomi, stated, “The introduction of the MASTER M1 on Amazon U.S. underscores our dedication to ‘AI for Better water.’ Through our continuous R&D advancements, we are progressing our ‘Global Water’ strategy and strengthening our brand, increasing global consciousness about healthy drinking water. Building on robust revenue and operating profit growth in the first half of this year, we plan to persist in pioneering water purification innovation, launching significant new products, and sustaining our leadership in the worldwide healthy drinking water market.”
Regarding Viomi Technology
Viomi’s core mission, “AI for Better Water,” involves leveraging AI technology to offer superior drinking water solutions to homes across the globe.
As a leading technology firm in home water solutions, Viomi has established a unique “Equipment + Consumables” business framework. By harnessing its proficiency in AI technology, smart hardware, and software development, the Company streamlines filter changes and improves water quality surveillance, consequently boosting the filter replacement frequency. Its ongoing technological advancements prolong filter life and reduce user expenses, fostering the uptake of water purifiers and advocating for a healthy lifestyle, while effectively meeting the increasing global need for cleaner, fresher, and healthier drinking water. The Company runs a world-class “Water Purifier Gigafactory” featuring an integrated industrial chain that ensures peak efficiency and drives continuous innovations in water purification. This cutting-edge facility allows Viomi to realize economies of scale and expedite the worldwide adoption of residential water filtration.
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CONTACT: Claire Ji ir@viomi.com.cn +1-212-481-2050
