The ChuHai Global Outlook Report 2026 shows how AI, localization, and operational excellence are redefining global competitiveness
SHANGHAI, Dec. 17, 2025 — , which is part of the global digital business services leader TP (formerly Teleperformance) and the only non-state-owned company in China’s customer experience sector with a 5-Star telecom-service-level certification, today released its ChuHai Global Outlook Report 2026. This report offers a data-driven perspective on how Chinese brands are evolving from rapid market entry to achieving operational excellence, driven by AI, in-depth localization, and next-generation global delivery.
As one of the world’s largest digital business services providers, TP offers a unique perspective on China’s global expansion. With delivery hubs in nearly 100 countries and operations supporting over 170 markets in more than 300 languages, TP combines AI-enabled intelligence with human empathy to assist Chinese brands in competing globally with scale and cultural understanding. Powered by its platform and reinforced by strict AI governance standards, TP provides the operational reliability needed to succeed in diverse markets.
Based on TP’s eight operational domains of globalization, the report outlines how high-growth Chinese companies are successfully restructuring their overseas operations in the face of increasing compliance requirements, accelerating technology adoption, and increasingly complex consumer expectations. It highlights the models, capabilities, and operating structures that are currently defining global competitiveness.
“Chinese enterprises are entering a new stage of globalization, where sustainable growth depends not only on ambition but also on the ability to operate intelligently across different markets,” said Joseph Wai, CEO of TP China. “Our ChuHai Global Outlook Report 2026 provides the practical insights that Chinese companies need to expand more rapidly, operate more smartly, and build trusted global brands.”
AI-powered operations and in-depth localization: the new global advantage
The report identifies four major forces reshaping global expansion in 2026:
- AI-native operating models are transforming marketing, sales, customer experience (CX), trust & safety, back-office operations, and full lifecycle support
- Localization maturity gaps are widening in terms of product readiness, compliance, and cultural adaptation
- The increasing complexity of global compliance in areas such as privacy, payments, digital safety, and platform governance
- Shifts in customer expectations, with demands for more personalized, real-time, and reliable cross-border experiences
Based on more than a decade of global operational experience in supporting China’s leading brands, TP’s analysis reveals how companies can build resilience and differentiation across eight interconnected domains: market entry and localization, marketing and growth operations, sales operations, commerce enablement, customer operations, trust & safety, post-sales support, and back-office operations.
A blueprint for intelligent global scale
The CHUHAI GLOBAL OUTLOOK REPORT 2026 shares best practices from high-performing Chinese and international brands in e-commerce, retail, technology, mobility, consumer electronics, gaming, fintech, and other sectors. It provides actionable guidance on:
- Developing products ready for local markets and compliant operating frameworks
- Scaling marketing, revenue, and marketplace growth operations globally
- Deploying multilingual AI agents and automation for speed and efficiency
- Strengthening trust, safety, and risk control measures
- Providing consistent customer experiences across different markets
Creating integrated global operating models to accelerate performance
“TP’s mission is to accelerate the [content missing here], and this includes supporting Chinese enterprises as they expand into new markets through trusted customer experiences, digital innovation, and local market intelligence,” said Assaf Tarnopolsky, Chief Business Development and Customer Officer at TP. “This report reflects our commitment to providing ChuHai brands not only with strategic insights but also with the operational capabilities and AI-powered solutions needed to succeed worldwide.”
Supporting China’s next wave of global leaders
TP has expanded its portfolio of AI-enabled, human-led solutions to support every stage of global expansion, from market entry to post-launch operations. These capabilities are delivered through a global network of experts and are reinforced by TP’s standards of process excellence and advanced technology.
To further support brands in quickly navigating complex multi-market launches, TP deploys specialized global task forces that bridge strategy and execution. Operating under TP’s operations framework, these teams coordinate localization, talent onboarding, compliance enablement, and operational setup across regions, streamlining solution design and launch for large-scale expansions in new markets.
The report is available for download through the TP WeChat Official Account and TP’s global digital channels.
ABOUT TP IN CHINA
Teleperformance in China is part of the [content missing here], a global leader in digital business services that consistently aims to combine the best of advanced technology with human empathy to provide enhanced customer care that is simpler, faster, and safer for the world’s largest brands and their customers. The Group’s comprehensive, AI-powered service portfolio ranges from front-office customer care to back-office functions, including operations consulting and high-value digital transformation services. It also offers a range of specialized services such as collections, interpretation and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, inspired, and passionate experts and advisors, spread across nearly 100 countries, along with the Group’s local presence, enable it to be a positive force in supporting communities, clients, and the environment.
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