(SeaPRwire) – By: Oliver Hawthorne
The premium new energy vehicle market in China is a battlefield where trust is as rare as consistent pricing. Rapid product updates and frequent price cuts have left customers wary of long-term value. Zeekr’s recent NPS win isn’t just a trophy—it’s a direct attack on this industry-wide anxiety.
According to LandRoads’ 2026 First-Half NEV Brand Health Study, Zeekr 9X scored an NPS of 83.9. That’s the highest among vehicles priced above 500,000 RMB (about 73,000 USD). The study surveyed over 10,000 NEV owners. LandRoads links this success to Zeekr’s strategy: more transparency on product updates, stable pricing, and direct customer communication. Zeekr has seen five straight months of year-on-year and month-on-month sales growth in China. Its flagship models—009, 9X, and 8X—make up nearly half its sales, shifting its mix to higher-value segments. Geely Auto Group’s 2025 sales hit 3,024,567 units, up 39% year-on-year. NEV sales reached 1,687,767 units, a 90% jump from the previous year. Zeekr is present in over 50 countries across Europe, Middle East, Southeast Asia, Oceania, and Latin America. It plans to deliver the 9X to selected Middle Eastern markets in the second half of 2026.
Zeekr’s focus on trust isn’t accidental. Stable pricing and transparency keep customers happy, leading to more referrals (hence the high NPS). Happy customers become repeat buyers, feeding into sustained sales growth. The shift to premium models boosts margins, which fund further R&D and international expansion. The end-game here is clear: Geely wants Zeekr to be a global premium EV brand that can compete with Tesla and luxury incumbents. By prioritizing loyalty over short-term price wars, Zeekr is building a foundation that will let it dominate the premium segment in China and carve out space abroad.
Author bio: Oliver Hawthorne, Principal Correspondent at an international tech review, covers global automotive tech and EV market trends.