ZHUHAI, China, Sept. 30, 2025 — The 2025 Cross-Border E-Commerce Annual Meeting (Zhuhai-Hengqin), themed “New Start, New Space, New Opportunities,” concluded its opening ceremony on September 27 at the Zhuhai International Convention & Exhibition Center. The meeting convened over 800 attendees, including representatives from cross-border e-commerce companies, experts, and academics, to explore innovative approaches to high-quality cross-border e-commerce development and the coordinated advancement of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).
As China increases its efforts to foster a more accessible and favorable environment for cross-border trade, cross-border e-commerce is poised for even greater expansion. In 2024, Guangdong’s cross-border e-commerce import and export volume reached 745.4 billion yuan, a 66-fold increase over nine years, with an average annual growth rate exceeding 60%. Guangdong now accounts for over a third of the national total, ranking first among all provinces in China. Numerous leading cross-border e-commerce companies with global competitiveness are emerging as a new driver for steady growth in Guangdong’s foreign trade, a new area for transformation and upgrading, and a new highlight for high-quality development. The Huafa Cross-Border E-Commerce Industrial Park and the Hengqin-Macao Cross-Border E-Commerce Industrial Park have been established in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin. In addition to housing over a hundred e-commerce companies, including Douyin, SHEIN, JD.com, and Kuaishou, it also features a cross-border e-commerce product selection center spanning more than 10,000 square meters.
Global Outlook on Cross-border E-commerce Development Trend
During the event, the Reference News Think Tank released the Report on the Overseas Development of Chinese Private Enterprises (2025): Cross-Border E-Commerce Driving Force and Global Trends Outlook. Furthermore, the “China Cross-Border E-Commerce High-Quality Development Index” project was launched the same day. This project will utilize Xinhua News Agency’s global data resources to offer digital decision-making tools for small and micro enterprises (SMEs) expanding globally. More than ten organizations, including SHEIN, China Southern Airlines, SF Group, and Huafa Group, jointly unveiled the Global Cross-Border E-Commerce Trade and Economic Cooperation Innovation Development Initiative, with the goal of fostering an industry synergy and standard-setting cooperation mechanism.
Exploring New Opportunities in Cross-Border E-Commerce
Attendees shared insights on topics such as air logistics and cross-border supply chains, while further examining new ideas, models, and opportunities for cross-border e-commerce development from the perspective of business practices.
According to Gong Weiguo, General Manager of China Southern Airlines Logistics Co., Ltd., the company has transported over 700 million cross-border e-commerce parcels through its network of 900 routes spanning 47 countries since 2022. Looking ahead, the company will prioritize strengthening air cargo capacity with “Belt and Road” partners and establishing a “Silk Road in the Air.”
Yu Guoyou, General Manager of SF International, proposed a “dual-engine model” of “hard infrastructure and soft services.” With a fleet of over 100 dedicated cargo aircraft, an overseas warehouse network exceeding one million square meters, and intelligent logistics systems, the company is equipped to provide a variety of flexible supply chain solutions for businesses.
The event also included various supporting activities, such as the Greater Bay Area Premium Products Live Streaming Night and visits to the Hengqin Cross-Border E-Commerce Industrial Park, to facilitate industry matchmaking and on-site collaboration.
Source: Organizing Committee of the Cross-Border E-Commerce Annual Meeting (Zhuhai–Hengqin) 2025
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