(SeaPRwire) – A four-day celebration running from June 25 (Thursday) to June 28 (Sunday) at KINTEX, highlighting the breadth of K-culture, including fashion, beauty, and cuisine. Rising actor Lee Chae Min has been named the official ambassador, with the festival set to feature performances by global acts such as TREASURE and RIIZE.
GOYANG, KOREA, April 03, 2026 — The 2026 MyK FESTA, an all-encompassing K-culture festival hosted by the Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, “MCST”) and organized by the Korean Foundation for International Cultural Exchange (President Park Chang Sik, “KOFICE”), is scheduled to take place over four days, from June 25 to 28, at KINTEX and SONO Calm GOYANG in Gyeonggi Province.
Rising Star Lee Chae Min Named Official Ambassador
Actor Lee Chae Min has been selected as the official ambassador for this year’s festival. Lee has gained international acclaim as a breakout star through his role in the drama Bon Appétit, Your Majesty. Furthermore, he is well-recognized by global K-pop fans due to his extensive tenure as a music program host. KOFICE noted that Lee was chosen for his sophisticated and fresh appeal as a burgeoning icon of K-culture, which aligns perfectly with the spirit of MyK FESTA. As ambassador, Lee is slated to appear in various on-site activities, with further details on his schedule to be released soon.
A Four-Part Program Combining Performance, Dialogue, and Business
MyK FESTA is organized into four core pillars designed to provide a comprehensive look at the various dimensions of K-culture.
KINTEX Exhibition Hall 1 will host high-energy K-pop concerts alongside a forum for cultural industry insights. First, “MyK LIVE” will feature performances by top artists including HIGHLIGHT, TREASURE, ZEROBASEONE, RIIZE, izna, and Hearts2Hearts. Second, “MyK VOICE” will serve as a talk platform where industry experts discuss current trends and the future trajectory of K-culture. Third, “MyK STREET” will function as an exhibition and experiential space, offering unique consumer engagements through pop-up shops and brand showcases.
At SONO Calm GOYANG, specialized business programming will be held to bolster the K-culture industry ecosystem. Finally, “MyK TRADE” will act as an export consultation hub, facilitating B2B meetings and networking sessions between global buyers and Korean firms to drive international growth.
KOFICE President Park Chang Sik remarked, “Last year’s inaugural MyK FESTA successfully integrated K-culture into daily life for international audiences, proving its potential to draw approximately 50,000 global fans.” He added, “This year, we aim to provide a deeper exploration of our cultural industries through a variety of programs tailored to the diverse interests of our attendees.”
Information regarding tickets and the full schedule for MyK LIVE will be released in stages via the official website (www.mykfesta.com) and the event’s social media channels.
Media contact
Min-seok Seo, Director of the Global Content Outreach Team
Korean Foundation for International Cultural Exchange
E – min027@kofice.or.kr
W – https://www.mykfesta.com
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