Aurora Mobile’s EngageLab Redefines Marketing Agility at MarketingPulse: Bridging AI Trends Through Unified Execution

(SeaPRwire) –   SINGAPORE, March 20, 2026 — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced the successful conclusion of its AI-first customer engagement platform, EngageLab, at the high-profile Hong Kong MarketingPulse & eTailingPulse 2026, organized by HKTDC. Held at the HKCEC, the EngageLab booth emerged as a key hub for marketers aiming to “Redefine Customer Relationships for the AI Era.”

Turning AI Trends into Marketing Reality

MarketingPulse 2026 was dominated by conversations about Agentic AI, highlighting a pivotal industry evolution: the move beyond basic automation toward intelligent “agents” that can reason and act autonomously. With brands facing the challenge of scaling personalized experiences while retaining a human element—a common topic in the summit’s keynotes—EngageLab distinguished itself by illustrating how these advanced trends are already operational within its Native AI features:

AI-Human Collaboration: EngageLab LiveDesk illustrated the seamless partnership between AI Agents and human agents in the LiveDesk setting. The AI manages standard queries and automates intricate workflows on all messaging platforms, freeing up teams to concentrate on more meaningful customer engagements.

AI-Powered Marketing Efficiency: In line with the event’s emphasis on lasting value, EngageLab showed how its Native AI handles the automation of high-conversion content creation and refines delivery tactics. This guarantees that each message is not only tailored to the individual but also sent at the optimal time, dramatically reducing the time between initial engagement and final conversion.

The “All-in-One” Breakthrough: Solving the Marketer’s Greatest Pain Point

A major event highlight was the considerable attention drawn to EngageLab’s Unified Platform, which directly tackled the “fragmentation fatigue” expressed by numerous e-commerce executives in the Digital Transformation sessions. In a market where marketing tools are often isolated—leading to inconsistent customer experiences and missed sales—EngageLab’s solution to unify channels, verification, marketing, and support into a single, integrated ecosystem strongly appealed to businesses.

Attendees witnessed how a unified data source—merging marketing automation with instant support—can transform the customer journey. This holistic strategy enables brands to advance from pieced-together systems to a genuinely Customer-Centric Marketing Automation approach that delivers sustained value.

“Marketers don’t just want to send messages; they want to build relationships,” stated EngageLab’s Marketing Director, Tanya Quan. “Through the integration of modular products, we deliver a unified solution that enables brands to ‘start anywhere, expand into one platform,’ streamlining the complicated marketing technology landscape and creating long-term value.”

As the event concluded, EngageLab’s core message to the marketing community was unambiguous: in a complex world, the key to growth is simplification. Regardless of whether a brand begins with one channel or implements a complete AI-powered ecosystem, EngageLab is prepared to assist in transforming every customer interaction into a durable relationship.

For those unable to attend the live demonstrations at HKCEC, EngageLab encourages you to discover its AI-first offerings through its online channels.

About EngageLab

EngageLab is an AI-first customer engagement platform designed to help you forge stronger customer relationships through AI agents, consolidated customer data, and dependable multi-channel delivery.

About Aurora Mobile Limited

Established in 2011, Aurora Mobile (NASDAQ: JG) is a leading supplier of customer engagement and marketing technology services. The Company is committed to providing global enterprises with stable, efficient, and smart customer interaction solutions. Building on its early lead in mobile messaging, Aurora Mobile has grown into a full-featured platform that combines Omnichannel Engagement, AI-Driven Marketing, Advanced AI Customer Support, and Frictionless Identity Security. Via its flagship brand EngageLab and its powerful AI infrastructure GPTBots.ai, the Company assists businesses in achieving effortless customer contact, automating sophisticated marketing processes, and enhancing service efficiency with AI agents, thereby speeding up digital transformation for clients across the globe.

For more information, please visit: https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen Advisory
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com