(SeaPRwire) –
By: Oliver Hawthorne
Scenic areas across China have splashed cash on smart infrastructure. Most still grapple with empty off-season days. Sky-high online customer acquisition costs eat into profits. Secondary sales remain stagnant. Baosheng Media’s non-binding MOU with Zhongcheng Kexin aims to fix these gaps. But the industry has seen too many such partnerships fizzle out. No tangible results, just press releases. The core anxiety here is whether this collaboration can turn AI hype into real operational gains.
On July 20, 2026, Baosheng—an AI-native short-form video marketer listed on NASDAQ—announced the MOU with Zhongcheng Kexin. Zhongcheng Kexin has deployed smart solutions at high-profile sites: CCTV, the Great Hall of the People, and scenic spots like Langshan and Kaiping Diaolou. The proposed partnership would merge Baosheng’s AI short-form video, virtual human live streaming, and content generation tools with Zhongcheng’s on-site infrastructure and VR services. Four key initiatives are on the table: an AI service platform for visitors, a short-form video content factory, digital human live-streaming matrices, and a data-driven AI marketing hub. Baosheng’s internal roadmap targets AI-driven revenue at 30% of total revenue near-term, and 65% within three years. It sees tourism as a major engine to hit these marks.
The proposed closed loop—online content seeding, AI-driven conversion, offline experience, and secondary marketing—directly addresses scenic areas’ biggest pain points. It would cut content refresh costs, lower customer acquisition expenses, smooth seasonal visitor flows, and boost secondary sales like cultural products. For Baosheng, this means recurring SaaS subscription revenue, higher-margin bespoke AI projects, and a replicable vertical solution. If the partnership moves to a definitive agreement, Baosheng could cement its position as a leader in AI tourism solutions. This would not only hit its revenue targets but also create a blueprint for expanding into other verticals. The end-game isn’t just a single platform; it’s a scalable model that redefines how AI integrates with offline industries. But none of this matters if the MOU never turns into action.
Author bio: Oliver Hawthorne is a Principal Correspondent at Global Tech Review, focusing on AI commercialization and vertical industry integration.