VILNIUS, Lithuania, Oct. 02, 2025 — BTCC, a long-standing cryptocurrency exchange, has reached over 10 million users worldwide. At TOKEN2049 Singapore, BTCC’s Head of Operations, Alex Hung, addressed this milestone and the exchange’s strategy for developing sustainable Web3 infrastructure. BTCC, established in 2011, has navigated various market cycles, informing its long-term approach to building valuable blockchain solutions.
Why BTCC Chose to Slow Down
While other exchanges aggressively pursued market share during the Web3 boom, BTCC intentionally slowed its pace. Alex stated, “We recognized the opportunities, but also the excessive hype. We decided to take a step back and consider what truly matters.”
This involved observing the rise of NFTs, DeFi, and DEX platforms from a distance. According to Alex, this was about gaining perspective rather than missing out. “Achieving quick wins might generate attention, but building something resilient enough to withstand multiple market cycles requires creating something that endures beyond fleeting hype.”
More Than Just a Trading Platform
BTCC’s strategy distinguishes it from exchanges primarily focused on rapidly listing tokens or expanding their ecosystems. Alex clarified, “We believe exchanges should be more than just trading venues. They should act as gateways, helping individuals understand the real-world applications of Web3 beyond speculation.”
This principle guides BTCC’s approach to integrating blockchain technology with existing systems. “Our aim isn’t to disrupt the existing world, but to improve it by making it faster, more transparent, and more accessible,” he said. “Web3 is most effective when it addresses practical problems, rather than simply replacing existing solutions for the sake of it.”
Alex acknowledged the industry’s overall progress. “Significant advancements are being made at Binance, OKX, and other platforms. However, a substantial gap remains between the potential of Web3 and its practical application for everyday users.”
Looking Beyond Trading
When questioned about BTCC’s broader vision, Alex revealed an ambitious commitment. “Approximately 44% of the global population still lives on less than $6.50 per day, in regions that were excluded from the industrial and internet revolutions,” he noted. “Web3’s decentralized nature has the potential to change this.”
Alex announced the “Global Prosperity Fund,” a 20-year initiative aimed at investing up to $200 billion in digital finance and infrastructure within underserved markets. “This isn’t just a product launch; it’s a declaration of responsibility,” he stated. “If Web3 simply becomes another game for trading assets, we will have missed its true potential.”
He also extended an invitation to industry colleagues, saying, “We hope that others who share this vision will join us. Our mission extends beyond mere trading.”
What Comes Next
With 10 million users now on the platform, Alex’s vision for BTCC emphasizes long-term sustainability over rapid growth. “Competing on fees, liquidity, and speed is important,” he acknowledged. “However, we aspire for people to see BTCC as a trustworthy platform for the long term, one that enables them not only to trade but to actively participate in the future.”
At TOKEN2049, BTCC’s message was notable for its moderation. In an industry often defined by hype and swift innovation, the exchange is making a quieter commitment: prioritizing sustainability, thoughtful integration, and social responsibility over being the first or loudest voice.
About BTCC
Founded in 2011, BTCC is a leading global cryptocurrency exchange that serves over 10 million users across more than 100 countries. BTCC has partnered with Jaren Jackson Jr., the 2023 Defensive Player of the Year and 2x NBA All-Star, as a global brand ambassador, and delivers secure, accessible crypto trading services with an unmatched user experience.
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Contact: press@btcc.com
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