São Paulo, Nov. 25, 2025 — Changan Automobile officially debuted at the São Paulo Auto Show on November 20, concurrently hosting a brand launch event that marked its formal entry into Brazil, one of the world’s six largest automotive markets. During the event, Changan executed a cooperation agreement with CAOA, a prominent local distribution and manufacturing conglomerate, thus solidifying a deeper partnership intended to expand its market presence in Brazil and collaboratively deliver high-quality products and services to Brazilian consumers.
AVATR, a brand embodying the concept of “Emotive Luxury,” took center stage at the event. It showcased its distinct global design and cutting-edge intelligent technologies, aiming to redefine the aesthetics of future mobility. While this marked Changan’s initial entry into Brazil, the brand’s launch simultaneously paves the way for other globally popular models, tailored to align with local consumer preferences.
Changan’s operational strategy in Brazil goes beyond conventional dealership collaborations, establishing a full-spectrum value chain partnership, from research and development to after-sales services. Joint R&D initiatives commenced over two years prior to the official launch, focused on thoroughly understanding local usage scenarios and consumer requirements. Currently, more than 300 engineers from China and Brazil are engaged in collaborative development, supported by over 100 test vehicles deployed for validation across both countries. These comprehensive efforts encompass bench tests, proving ground trials, and road tests, cumulatively amassing over 1 million kilometers in test mileage.
Brazilian icon and internationally renowned supermodel Gisele Bündchen was introduced as the official brand ambassador for CAOA CHANGAN in Brazil. Gisele emphasized that the collaboration between CAOA—a trusted Brazilian enterprise—and Changan, one of the world’s largest and most innovative automakers, is poised to elevate the driving experience for Brazilian consumers to an unprecedented level.
During the Auto Show Opening Ceremony, Brazilian President Luiz Inacio Lula da Silva visited Changan’s exhibit, where he explored the AVATR product line and gained insights into the company’s history and culture. President Lula commended the vehicles’ distinctive design and advanced smart features, praised China’s remarkable progress in automotive manufacturing, and expressed high expectations for Changan’s growth in Brazil. This launch event signifies a pivotal advancement in Changan’s “Vast Ocean Plan”—its global expansion strategy. Moving forward, Changan is committed to further developing localized R&D, manufacturing, and service operations in Brazil, thereby delivering superior, customized products and services to meet the specific needs of Brazilian consumers.
CONTACT: Xu Ruiyue xury1@changan.com.cn
