(SeaPRwire) – KUALA LUMPUR, Malaysia, May 24, 2026 — The China·Hunan Film–2026 Malaysia Screening Week commenced on May 18, 2026, at GSC Cinema, BBCC LaLaport, introducing Hunan’s cinematic achievements and digital innovations to audiences in Malaysia. Phoenix New Media of Hunan is the primary media partner for this event.
This event is under the guidance of the Hunan Provincial Film Administration and the China Film Distribution and Exhibition Association, and is hosted by Hunan Broadcasting System. The organization is handled by the Movie Industry Association of Changsha and Letian Entertainment (Hunan) Co., Ltd., with co-planning provided by Beijing Womei Cinema Investment Co., Ltd. and Womei Cineplex Entertainment Sdn. Bhd. (Malaysia).
Tan Sri Dato’ Sri Barry Goh, Director of the Malaysia-China Business Council, highlighted the strong cultural connections between Malaysia and China, emphasizing cinema’s role as a crucial link for people-to-people exchanges. He stated that the screening week provides a significant opportunity to enhance cultural ties and foster industry collaboration.
Qin Hao, Chief Auditor of Hunan Broadcasting System, described the event as a key cultural outreach initiative within the framework of the Belt and Road Initiative. He noted that the Film Screening Week serves as a dual platform for cultural exchange and industrial cooperation, and expressed Hunan Broadcasting System’s readiness to establish a long-term cooperative mechanism with various sectors in Malaysia to jointly produce high-quality works with international impact.
A ribbon-cutting ceremony was officiated by six prominent figures, including Datin Rozita Waty Ridzuan, Deputy Director-General (Management) of FINAS; Chang Shan, Cultural Counsellor of the Embassy of the People’s Republic of China in Malaysia; Tan Sri Dato’ Sri Barry Goh, Director of the Malaysia-China Business Council; Qin Hao, Chief Auditor of Hunan Broadcasting System; Jiao Xianjue, Secretary-General of the Movie Industry Association of Changsha; and Zhang Yinzhi, Deputy General Manager of LeTian Entertainment (Hunan) Co., Ltd.
The screening week is scheduled to run from May 18 to May 24, 2026. Additionally, Hunan’s advancements in VR and AIGC technologies will be showcased at WOMEI CINEMA RnF in Johor Bahru.
Films possess the power to bridge distances and differences, fostering consistent cultural exchange and cooperation between China and Malaysia.
Company: Phoenix New Media of Hunan
Contact Person: Luo Chengbin
Email: city-hunan@ifeng.com
Website: https://hunan.ifeng.com
Telephone: +86 15111050605
City: Changsha, Hunan, China
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/d3355155-5dd0-49d4-be74-9842a2b2b771
https://www.globenewswire.com/NewsRoom/AttachmentNg/adb9470d-520c-4a1b-899f-c23360bf98c5
https://www.globenewswire.com/NewsRoom/AttachmentNg/812ecc51-3f60-4f79-9b90-3ceb4fc7f298
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