– Campaign video and manual showcasing the brand’s core values are now accessible.
NEW YORK, Oct. 29, 2025 — CTR, a prominent automotive parts manufacturer, has officially initiated its global campaign, “CTR THE CORE Manual,” which embodies the brand’s philosophy and technical prowess. The campaign aims to clearly present CTR’s safety-focused technological advancements developed over seven decades and to communicate the brand’s fundamental principles in an easily understandable manner.
With the core message “Safety at the Core of CTR,” the company emphasizes its brand identity, reliable safety design, and technological distinctiveness. The company stated that this campaign is more than just a promotional activity; it’s a dedicated effort to foster customer confidence by highlighting its technology, rigorous testing procedures, and skilled personnel.
Furthermore, instead of being a typical guide or product catalog, “CTR THE CORE Manual” is structured around easily understandable keywords focusing on the brand’s core value of “safety.” This brand value is communicated through five key concepts: △ CORE Safety, ensuring protection in every journey; △ CORE Innovation, resulting from a profound safety-first approach; △ CORE Practical, facilitating simple and precise parts selection; △ CORE Reassurance, offering genuine peace of mind through authentic parts; and △ CORE Fit, representing accurate and dependable design.
The campaign, created to simplify the communication of CTR’s long-standing commitment to “safety,” will be deployed across various platforms, including a brand story video, a brand manual that illustrates CTR’s safety philosophy, newsletters, and in-person events. The manual provides essential information, including product development and verification procedures, ways to identify genuine parts versus counterfeit ones, and proper usage instructions, all in a downloadable PDF format. The video stands out by using only subtitles and music, making it universally accessible regardless of the viewer’s language.
(Campaign video: )
Additionally, an interactive quiz is available for customers. Participants who complete “The CO:RE Quiz of CTR” on the campaign website, based on the manual’s content, can win prizes through a drawing. This event is open to participants worldwide and will continue until December 11, 2025.
(Quiz event: )
Visit CTR’s official website for more information on the campaign and participation details.
CTR Campaign Page:
CTR Aftermarket Campaign Page:
Marketing Communication Team
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