SINGAPORE, Sept. 24, 2025 — EngageLab, a global leader in AI-powered omnichannel customer engagement solutions, has teamed up with J&T CARGO, a prominent freight service brand under the J&T Group, to transform logistics operations within Indonesia. By implementing EngageLab’s AppPush solution, J&T CARGO has achieved substantial improvements in the effectiveness, dependability, and promptness of its notifications for millions of couriers and operational personnel, thereby boosting operational excellence and enhancing customer satisfaction.
About J&T CARGO
J&T CARGO, a flagship freight service provider of the J&T Group, offers comprehensive logistics solutions worldwide. Utilizing an extensive delivery network and advanced digital management tools, J&T CARGO delivers efficient and trustworthy logistics services to millions of businesses and consumers across Indonesia. To cater to diverse user needs, J&T CARGO has launched four essential applications:
- J&T Cargo App: A customer-facing platform for order placement and shipment tracking.
- JTC Driver App: Designed for couriers and drivers to manage pickup and delivery tasks.
- JTC Sprinter App: Also for couriers and drivers, specifically for last-mile delivery.
- JTC OPS App: Used for operations management, assisting dispatchers and management teams.
These applications collectively underpin J&T CARGO’s highly efficient, digitally coordinated operations, where timely and reliable push notifications are crucial.
Business Challenges
As its business experienced rapid expansion, J&T CARGO rolled out multiple mobile applications to facilitate the digitalization of its entire logistics process. With a growing user base, including couriers and operations staff, the demands on its push notification system became increasingly intricate. Ensuring that every courier, driver, and operations manager received real-time task assignments, exception alerts, and system announcements became paramount for boosting operational efficiency and service quality.
Initially, J&T CARGO relied on FCM (Firebase Cloud Messaging) for push notifications. Although FCM provides some global coverage, it presented limitations in managing large-scale concurrent messages, adapting to a wide array of devices, and offering localized services.
Why EngageLab?
To meet its expanding business requirements, J&T Cargo opted to integrate EngageLab AppPush into its core applications, based on several key considerations:
- Multi-Channel Integration for Higher Delivery Rates
J&T CARGO’s couriers are dispersed throughout Indonesia, utilizing a wide variety of mobile brands and operating systems. EngageLab AppPush consolidates FCM with major Android OEM channels like Huawei, Xiaomi, OPPO, and VIVO, in addition to its own high-availability push network. This significantly enhances message delivery rates across diverse devices and network conditions. Even when a courier’s device is offline or has a weak signal, EngageLab’s multi-channel retry mechanism ensures that critical notifications—such as tasks, dispatches, and exceptions—are delivered promptly. - High Concurrency and Large-Scale Push Capability
During peak logistics periods (e.g., major shopping festivals or holidays), J&T CARGO needs to synchronize dispatch and scheduling information to tens of thousands of couriers within seconds. EngageLab AppPush is capable of processing over 12 billion messages daily and supports millions of concurrent pushes per second, fully satisfying J&T CARGO’s requirements for extensive task distribution and urgent notifications, while maintaining stability and reliability even during high-demand times. - Flexible Messaging Strategies and Data Insights
The platform offers a broad spectrum of push strategies, including scheduled, segmented, and personalized notifications, allowing J&T CARGO to customize message delivery based on business priorities and the specific circumstances of its couriers. EngageLab also provides real-time delivery monitoring and comprehensive analytics, empowering the operations team to continuously refine its messaging approach.
Results
Since implementing EngageLab AppPush, J&T CARGO’s four primary applications have demonstrated notable improvements in push notification performance:
- Message delivery rates have increased by over 40%, leading to quicker responses from couriers, drivers, and operations staff, and further enhancing overall operational efficiency.
- Push latency has been substantially reduced, with crucial notifications reaching frontline and management staff within 1–3 seconds.
- Platform maintenance is now simpler, as real-time monitoring and data analysis enable the operations team to swiftly identify and optimize push workflows.
A technology leader at J&T CARGO remarked: “EngageLab AppPush has provided higher message delivery rates and more adaptable push capabilities for our multi-platform applications, helping us maintain efficient operations even during peak periods. The platform’s localized service and technical support have also given us great peace of mind.”
About EngageLab
EngageLab is a world-leading provider of AI-powered omnichannel customer engagement solutions, integrating technology and versatility to deliver seamless customer interactions and marketing automation across all channels, including Email, AppPush, WebPush, OTP, SMS, and WhatsApp Business. It enables businesses to cultivate enduring relationships and achieve higher conversion and retention rates. With a strong emphasis on innovation and performance, EngageLab supports businesses in over 220 countries and regions, dispatching more than 1 million messages per second across various channels.
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