Fujian to Host 2026 Cultural and Tourism Economy Conference in Zhangzhou Starting April 17

(SeaPRwire) –   ZHANGZHOU, China, April 10, 2026 — The 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy, centered on the theme “Building a World-renowned Tourist Destination and Fostering Cultural and Tourism as a Pillar Industry,” is scheduled to take place in Zhangzhou, SE China’s Fujian, from April 17 to 18. The event is designed to promote the comprehensive advancement of Fujian’s cultural and tourism sector, aligning with the goal of “hosting an event to vitalise the city and bolster the regional economy.”

A Media Snippet accompanying this announcement is available by clicking on this link.

Zhangzhou, the host city located in southern Fujian Province, is renowned for the Nanjing Tulou, a UNESCO World Heritage site, and its stunning natural scenery where mountains meet the sea, attracting a consistent flow of both domestic and international visitors. Leveraging the conference, Zhangzhou will focus its efforts on five key cultural and tourism areas: Maritime Culture, Ecological Civilization, Tulou Heritage, Ancient City Charm, and Minnan Architecture. Through initiatives such as releasing posters with Hokkien (Minnan dialect) translations, organizing familiarization trips to Fujian for travel agencies from significant source markets, and presenting Minnan cultural comedy performances, the city aims to showcase the unique appeal of Minnan culture to a global audience, thereby enhancing Fujian’s aspiration to become a globally recognized tourist destination with rich cultural heritage.

Data indicates that Fujian’s cultural tourism market experienced strong performance in 2025, with 5.5525 million inbound tourist visits, marking a 51.2% increase compared to the previous year. Fujian has declared 2026 as the Year of Cultural and Tourism Consumption, under the banner “Refreshing Fujian · Minnan Lifestyle.” In this context, the conference will unveil approximately 100 featured cultural and tourism experiences as part of the “Minnan Lifestyle” initiative and introduce an electronic guide map. These initiatives, spanning sectors such as ecology, culture, and technology, are intended to encourage a transition towards an all-day, diversified consumption model.

Source: Organizing Committee of the 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy

CONTACT: Contact person: Mr. Lin, Tel: 86-10-63074558