This environmentally conscious luxury brand champions comfort and sustainability for contemporary lifestyles.
HONG KONG, Oct. 09, 2025 — GYS, a leading sleepwear brand committed to sustainable living, today unveiled its global initiative to transform the sleepwear industry with its premium collection of bamboo fiber pajamas. The brand’s vision centers on integrating ultimate comfort with eco-conscious innovation, offering a product that is as gentle on the environment as it is on the skin.
“At GYS, we believe that true luxury is inherently sustainable,” stated Sam, GYS spokesperson. “Our bamboo fiber pajamas are crafted not only to deliver unparalleled softness and breathability but also to empower consumers to make choices that align with a more responsible, eco-friendly way of life.”
Bamboo viscose, recognized for its natural antibacterial, hypoallergenic, and thermoregulating attributes, is central to GYS’s product development. Unlike traditional fabrics, bamboo demands less water and no harmful pesticides to flourish – thanks to ‘bamboo kun’, its natural antimicrobial component that offers innate pest resistance – positioning it as an environmentally superior choice.
Amid increasing consumer awareness regarding environmental responsibility, GYS is dedicated to guiding the sleepwear sector toward a more sustainable future. The brand has already resonated with eco-conscious customers globally and is poised for significant expansion across key international markets.
This announcement underscores GYS’s broader commitment to developing products that embody wellness, sustainability, and timeless aesthetic.
About GYS
GYS is a prominent brand focused on blending sustainability with luxurious comfort. Established with the goal of inspiring eco-conscious living, GYS designs high-quality pajamas that are soft, breathable, and environmentally responsible. Its collections have attracted a growing base of loyal customers throughout Asia, North America, and Europe.
Media Contact
Sam
PR Manager, GYS
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