HARBIN, China, March 02, 2026 — By blending its iconic winter landscapes with the appeal of literature, Heilongjiang has launched the “Put Down Your Phone, Pick Up a Book” study tour, inviting teenagers from all over China to participate. The campaign emphasizes that reading a great book and enjoying the snow is far more rewarding than digital distractions, encouraging youth to swap their screens for books at specially curated reading spots.
Video link:
https://h.xinhuaxmt.com/vh512/share/12908586?docid=12908586&newstype=1001&d=1352509&channel=weixin&time=1769557610152
A visitor from Jilin remarked on the profound impact of the initiative, noting its role in fostering a love for reading and broadening children’s horizons. Tourists from Guangdong also expressed their support, advocating for the program’s expansion. The children involved showed great enthusiasm; a young participant from Jiangxi spoke about his interest in The Story of a Boy and his eagerness for activities that pair travel with reading. Meanwhile, a student from Harbin was fascinated by a creative book wall, noting that while traveling showcases the nation’s natural beauty, reading offers a deeper look into local heritage and customs.
This study tour combines the beauty of ice and snow with educational reading experiences to create an immersive learning environment for teenagers. This winter, Heilongjiang looks forward to welcoming everyone for a seasonal celebration of books and snow.
Source: “Put Down Your Phone, Pick Up a Book” Study Tour
CONTACT: Contact person: Ms. Zhang, Tel: 86-10-63074558.
