LEPAS Launches “Elegance Moves the World” Trilogy at IBS 2026

(SeaPRwire) –   WUHU, China, April 08, 2026 — The 2026 International Business Summit (IBS 2026) is scheduled for Wuhu this April. Chery Group’s new NEV brand, LEPAS, will use the summit’s “Elegance Moves the World” theme to advance its global strategic expansion, marking a major milestone in its worldwide launch.

In an industry frequently characterized by statistics, LEPAS adopts a distinct approach—one that is not more forceful, but more sophisticated. Throughout the next month, the brand will communicate its vision via a three-stage sequence of showcase, validation, and co-creation, presenting a thoughtful response to a core question: how the concept of elegance transforms into an actual mobility experience.

The initial phase will launch at the forthcoming Beijing Auto Show, where LEPAS will reveal its NEV Strategy and debut the LEPAS L6 BEV and LEPAS L4 BEV to the world. Grounded in the principles of Leopard Aesthetics, Exquisite Space, and Elegant Driving, the brand is presenting more than just vehicles; it is introducing a portfolio of New Energy Vehicles that sets a new class standard—a poised and self-assured beginning to its first NEV product initiative.

The story then progresses from introduction to demonstration. After the auto show, the LEPAS Global Journey of Elegant Driving will begin. The LEPAS L6 will be experienced on long-distance drives in real-world settings, not as a list of technical specifications, but as a tangible presence that is balanced, confident, and fundamentally refined.

Concurrently, LEPAS is broadening its vision beyond the automobile. The inaugural LEPAS Global Partners Conference will be held during the summit, assembling a worldwide network of distributors, suppliers, and ecosystem partners. At this event, the first group of Global Elegant Lifestyle Partners will be officially acknowledged. This signifies a crucial transition—from expressing the brand to co-creating an Elegant Ecosystem.

A similarly significant manifestation occurs in a physical setting. The newly upgraded LEPAS Elegant Lifestyle House will have its inaugural opening, paired with a specially organized LEPAS Garden Gathering. Designed as an immersive space, it provides a concrete representation of the brand’s universe, where vehicle, design, and lifestyle merge into one unified experience. This is where the LEPAS ethos—Elegant, Exquisite, Confident—is not just explained, but directly perceived.

The development of LEPAS is deeply connected to the established foundation of Chery Group. As the Preferred Brand for Elegant Mobility Life, guided by the principle of Drive Your Elegance, LEPAS benefits from a global system renowned for its depth and stability. Chery Group currently does business in over 130 countries and regions and has been China’s top exporter of passenger vehicles for 23 years running. With a total global customer base of more than 19 million, this extensive reach offers not only market penetration but also resilience, creating a solid, lasting foundation for LEPAS’s international journey.

At IBS 2026, LEPAS will integrate its brand, products, channels, and ecosystem into a unified presentation—finalizing a key evolution from global growth to comprehensive implementation. This is not a sudden surge, but a purposeful progression that introduces a more serene and lasting interpretation of elegance to the international NEV market.

In addition, AiMOGA will be featured prominently, providing a preview of the future of human AI assistants. Understated yet innovative, it contributes an added dimension of intelligence to the developing LEPAS ecosystem.

Company: Chery Group 
Contact Person: Peiwen Tan
Email: tanpeiwen@mychery.com
Website: lepasinternational.com