HONG KONG, March 10, 2026 — MasterBeef Group (the “Company” or “MasterBeef”), a Hong Kong-based full-service restaurant group focused on Taiwanese hotpot and barbecue, today revealed its strategy to launch a high-end gelato brand from Thailand in Hong Kong, marking its foray into the dessert sector.
The Company plans to debut the first Thai gelato outlet in Hong Kong, targeting a Summer 2026 opening as the initial phase of the brand’s local introduction. Future opportunities to establish more shops throughout the region will be assessed, contingent on the inaugural store’s success, current market dynamics, and thorough commercial and financial evaluations.
This venture is a strategic diversification for MasterBeef, complementing its primary Taiwanese hotpot and barbecue business. The brand’s expansion into Thailand gelato is seen as a logical fit for Hong Kong’s dynamic food culture, where there is robust consumer appetite for premium desserts after meals, creating potential for cross-promotion and new, high-margin revenue sources.
Originating in Bangkok with a presence in major Thai shopping areas, this upscale dessert brand is renowned for its French-style gelato, which features a characteristically dense, creamy consistency that melts gradually for an intense flavor experience. It is known for inventive products that merge traditional French methods with novel ideas, including layered and reinterpreted desserts that have gained recognition for their original compositions and superior ingredients.
“We are excited to introduce this outstanding premium gelato to Hong Kong,” stated Ka Chun Lam, Chief Executive Officer of MasterBeef. “As a leading provider of Taiwanese food in Hong Kong, we are always exploring avenues to broaden our services and increase value for our customers and investors. Moving into the premium dessert industry supports our expansion plans, enabling us to vary our product range and attract a new clientele. We anticipate the launch of our first store in Summer 2026 and will consider further expansion depending on its performance and public reception.”
About MasterBeef Group
MasterBeef Group is a full-service restaurant group in Hong Kong, operating through its local subsidiaries and specializing in Taiwanese hotpot and barbecue. The Company’s Hong Kong Operating Subsidiaries manage 12 restaurants under the Master Beef and Anping Grill brands. Further details can be found on the Company’s website: www.masterbeefgroup.com.
Forward-Looking Statements
This press release contains forward-looking statements. These statements involve known and unknown risks and uncertainties and are founded on the Company’s current expectations and projections regarding future events that could influence its financial status, operational results, business strategy, and capital requirements. Investors can identify many of these statements by words like “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may,” or similar phrases. The Company does not commit to publicly updating or revising any forward-looking statements to reflect subsequent events or changes in expectations, except as legally required. These statements are subject to risks and uncertainties, including those related to market conditions and other factors detailed in the “Risk Factors” section of the Company’s IPO Registration Statement filed with the SEC. While the Company considers the expectations in these statements reasonable, it cannot guarantee their accuracy and warns investors that actual outcomes may differ significantly. Investors are encouraged to review other factors that might impact future results in the Company’s Registration Statement. More information is available in the Company’s SEC filings at www.sec.gov.
For more information, please contact:
MasterBeef Group
Investor Relations Department
Email: ir@masterbeefgroup.com
