Matrixport Undergoes Strategic Rebrand, Now Operating as BIT

(SeaPRwire) –   Publishes Trust Whitepaper outlining governance and operational frameworks as institutional participation in digital asset markets grows

SINGAPORE, March 20, 2026 — Matrixport has announced its rebranding to BIT, a change that reflects the firm’s ongoing development in digital asset financial infrastructure and services. The firm will now operate under the BIT brand.

This rebranding signifies the next stage in the firm’s evolution as digital asset markets mature and attract broader participation from both institutions and individual investors globally. The increasing involvement of institutions, in particular, has heightened the demand for robust governance, operational controls, and enhanced financial infrastructure within the digital asset sector.

Concurrent with this brand transition, the firm has released its BIT 2026 Trust Whitepaper. This document details the governance, risk management, and operational frameworks that underpin its services, offering a structured overview of the firm’s foundational governance, compliance, and operational structures.

John Ge, CEO of BIT, commented on the rebrand:

“Digital asset markets are entering a phase where governance, transparency, and operational discipline are paramount. BIT represents the continued growth of our business and our dedication to building trusted digital asset financial infrastructure.

‘Bridge into Tomorrow’ encapsulates BIT’s mission to connect the current financial system with the future of digital markets.”

The company has stated that the rebrand will not impact existing client accounts, products, or services, and that legal entities and contractual agreements will remain unchanged.

As part of this new phase, the Singapore-headquartered firm is also exploring potential opportunities within the U.S. capital markets, including the possibility of a public listing.

About BIT (formerly Matrixport)

BIT (formerly Matrixport) is a global group providing digital asset financial infrastructure and services, focused on establishing long-term financial infrastructure for contemporary investors. Grounded in integrity and trust, BIT connects traditional finance with digital assets through disciplined governance, advanced technology, and adherence to regulatory compliance.

Established in 2019, BIT has achieved unicorn status with a valuation exceeding US$1 billion. Headquartered in Singapore with operations in seven global offices, BIT manages over US$6 billion in assets, facilitates more than US$7 billion in monthly trading volume, and has distributed over US$2 billion in cumulative interest payments.

BIT offers a range of digital financial services, including custody, trading, asset and wealth management, liquidity and financing solutions, and tokenized real-world assets (RWA), catering to institutional and professional investors worldwide.

BIT Group entities hold licensed and regulated positions across Singapore, Hong Kong, Switzerland, the United Kingdom, the United States, and Bhutan. These include a Major Payment Institution license in Singapore and a FINMA-licensed Manager of Collective Assets in Switzerland. BIT has been recognized on the Hurun 2024 Global Unicorn Index and the 2025 Singapore FinTech Unicorn List.

Media Contact
Press Office
BIT
press@bit.com 

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