Taipei, Sept. 15, 2025 — PopChill, the premier luxury resale platform in Taiwan, has announced the successful completion of its Series A funding round, securing US$3 million. This latest investment brings their total funding to over US$9 million. Darwin Ventures led the round, with participation from ITIC, AVA Angels, Taipei Angels (TA), and Dream coFounder. The funds will be used to expedite the development and implementation of AI technologies, including AI Agents, intelligent recommendation systems, and automated fraud prevention, to improve the overall experience for both buyers and sellers.
Strong Growth Momentum, Cementing Market Leadership
PopChill experienced a 120% year-over-year increase in transaction volume in 2024, indicating strong market demand. The platform, with an average order value of US$900, continues to highlight the significant potential within the luxury resale sector. Cross-border transactions now represent nearly 20% of the total gross merchandise volume (GMV), with a strong presence in Hong Kong and expanding globally. The platform currently boasts over 100,000 listed luxury items, solidifying its position as the largest luxury resale marketplace in Taiwan.
“Our goal is to leverage technology to address inefficiencies in the luxury resale market,” stated Andy Kuo, CEO of PopChill. “In the age of generative AI, PopChill is in a unique position to further optimize the matching process between buyers and sellers.”
AI-Powered Innovation to Enhance User Experience
PopChill’s core belief is that technology can create a seamless and trustworthy luxury resale experience. Driven by this belief, the company is actively developing a new suite of AI tools designed to support buyers and sellers throughout their engagement with the platform. The aim is to provide buyers with a personalized shopping assistant, capable of swiftly directing them to their desired items, thereby accelerating the purchase journey. For sellers, PopChill envisions an AI partner that streamlines the listing procedure, managing details like descriptions and categorization effortlessly.
While these initiatives are ongoing, PopChill has already taken steps by integrating Google Cloud Vertex AI to improve efficiency and boost conversion rates. The company is purposefully integrating AI into its future strategy, moving towards a marketplace that is more intelligent, intuitive, and user-focused, rather than treating AI as a mere trend.
Building a Complete Resale Ecosystem
From its inception, PopChill successfully navigated the initial challenges and established a robust C2C ecosystem. In addition to peer-to-peer resale, the company recently launched a consignment model for sellers who prefer not to manage listings themselves. This model has shown promising results since its introduction mid-year. Looking ahead, PopChill intends to open physical stores to enhance the integration of online and offline experiences, strengthen brand credibility, and increase consumer awareness—all part of building a comprehensive luxury resale ecosystem.
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