NEW YORK, Dec. 06, 2025 — SALI, a prominent Chinese brand for power tool accessories, prominently featured today on Nasdaq’s renowned billboard in Times Square. Emphasizing the theme “The Consistent Choice of Millions in Europe and America”, the brand signaled its strategic shift from an e-commerce leader to an aspiring global professional market leader.
SALI Tools Featured in New York’s Times Square
1. Global Reach Validated by Data
- Operating in over 160 countries and regions, supported by 45 national distributors.
- On Amazon US/Europe platforms: Annual product sales exceed 300,000 units.
- Accumulating over 500,000 users on Amazon US & Europe.
- Achieving 15% year-over-year growth in markets along the Belt & Road Initiative.
2. Tailored Local Strategies Overcoming Market Challenges
- Introducing DIY-oriented kits designed for North American enthusiasts.
- Establishing regional warehouses in collaboration with local logistics partners to significantly reduce end-user expenses.
Professionals Utilizing SALI Tools
3. The Path Forward: From “Tool Supplier” to “Solution Architect”
“We are evolving past providing merely single-product solutions,” stated SALI’s CEO. “Our forthcoming scenario-based systems – such as the ‘Safety Green Tools Alliance’ in partnership with global entities – are set to establish new benchmarks for sustainable industrial practices.”
This debut in Times Square signifies SALI’s strategic transition from a “hidden champion” to a widely recognized “household global brand”.
SALI Tools’ Global Strategic Overview
ABOUT SALI:
“SALI” operates as a tool brand of Zhejiang Sali Abrasive Technology Co., Ltd., providing a comprehensive array of products, including power tool accessories, power tools, hand tools, and pneumatic tools. Since its inception in 2010, SALI has registered trademark rights in more than 190 countries and regions globally. Dedicated to supplying high-quality, secure, and dependable tool consumables, SALI caters to professional users in sectors such as metalworking, woodworking, stone processing, construction and decoration, landscaping, and automotive maintenance and repair.
Currently, SALI products are available in over 160 countries and regions, supported by more than 45 national agents.
Images associated with this announcement are available at
CONTACT: Contact: Zhejiang Sali Abrasive Technology Co., Ltd Lightman Yu 76818186@qq.com https://www.sali-group.com
