TOKYO, Sept. 19, 2025 — Spider Labs Inc., the company behind Spider AF, the leading ad fraud prevention tool in Japan based on domestic adoption rates※, has announced a rebranding to position itself as a comprehensive Marketing Security Platform. This shift underscores the company’s commitment to protecting corporate marketing efforts from increasingly sophisticated fraud and digital threats.
In conjunction with the rebrand, Spider Labs has updated its corporate message from “Building a safer and happier future with automation” to “Building a safer and happier future with AI.” This change emphasizes the company’s move towards AI-powered protection rather than relying solely on automation.
“As AI advances, new forms of fraud emerge and marketing risks become more complex,” said Satoko Otsuki, CEO of Spider Labs. “Spider Labs is evolving from simply reacting to threats to proactively preventing them. Our updated message reflects our goal of empowering businesses to confidently navigate the future,” according to research conducted by the Japan Marketing Research Organization in June 2025.
Rising Marketing Risks
Today’s risks encompass more than just ad fraud, including fake leads, resale scams, website manipulation, data breaches, and damage to reputation. Spider AF’s 2025 Ad Fraud White Paper estimates that global advertisers lost $37.7 billion to ad fraud in 2024, with the finance and telecom industries being particularly vulnerable. These losses highlight the critical need for AI-driven security strategies.
“Building a safer and happier future with AI” places AI at the forefront of Spider Labs’ security capabilities. To reflect this vision, the company has launched a redesigned corporate website (), which is now organized by risk category and features reports, industry insights, and customer testimonials. The platform also includes new capabilities to support expansion into Europe and North America.
Spider Labs offers integrated solutions to address various risks. PPC Protection prevents wasted ad spend caused by invalid clicks. Fake Lead Protection identifies and blocks fraudulent leads in real time. SiteScan detects website tampering, data theft, and script-based threats, thereby safeguarding user experience and brand reputation. Anti-Scalping prevents bot-driven fraudulent purchases in e-commerce. These solutions are currently used by companies in the finance, telecom, education, real estate, and e-commerce sectors.
Spider Labs’ long-term strategy rests on four key pillars: increasing awareness of marketing fraud, enhancing AI-powered product features, expanding its global footprint through local partnerships, and collaborating with agencies to foster greater transparency. The company aims to make Marketing Security a standard practice, similar to auditing or compliance.
CONTACT: Media Contact: Monique Tison pr@spideraf.com
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