(SeaPRwire) – WUHU, China, May 08, 2026 — LEPAS made a significant impression in Milan from April 20 to 26, under the banner “Here’s to Elegance,” marking its official debut in the European market. Following the European Regional Brand Technology Unveil on April 20, the six-day public exhibition, which ran from April 21 to 26, offered global attendees an immersive brand experience that skillfully merged aesthetics, technology, and lifestyle. Held concurrently with Milano Design Week, the event drew a considerable crowd of designers, fashion industry professionals, and other industry experts, resulting in high visitor numbers and substantial social media engagement.
Milan, recognized as a global hub for design, served as the perfect backdrop for LEPAS’s European launch. Situated in Tortona, a central district for Milano Design Week, the LEPAS exhibition space featured a minimalist, contemporary design. This setting combined an artistic atmosphere with cutting-edge technology to cultivate a premium, immersive environment. Visitors embarked on a multi-sensory journey that encapsulated the brand’s vision for elegant mobility.
LEPAS enhanced the on-site experience with refined touches, including live string quartet performances and harp recitals, which contributed to an atmosphere of elegance and tranquility. In partnership with De’Longhi, a dedicated coffee tasting area invited guests to savor Italian coffee culture alongside the exhibition. Collectively, these elements conveyed LEPAS’s concept of a composed, sophisticated lifestyle, aligning with the expectations of a discerning global audience.
At the heart of the exhibition, the LEPAS L6, making its European debut, was showcased alongside the flagship LEPAS L8. Both models represent the brand’s exploration of elegant mobility across various contexts. The L6 harmonizes European minimalism with sophisticated Eastern aesthetics through its “Leopard Aesthetics” design language. Its dynamic exterior lines and an integrated smart cockpit featuring a “Skyline” theme and a central waterfall display create a spacious and serene premium interior. Every detail is meticulously crafted to meet the expectations of European high-end consumers for both quality and lifestyle refinement.
Powered by the Intelligent LEX Platform, LEPAS brings its “Elegant Technology” concept to life. The platform’s multi-power compatibility and adaptability to global markets enable the seamless integration of advanced new energy and intelligent technologies, delivering a smooth, quiet, and refined driving experience that makes technology an intuitive extension of daily life.
Visitors from across the globe had the opportunity to experience the brand firsthand, noting that LEPAS is redefining conventional perceptions of new energy vehicles by achieving a balance between elegant design and advanced technology. The event saw significant attendance from European fashion influencers and automotive Key Opinion Leaders, underscoring the brand’s strong appeal within the premium market.
As a global new energy brand under the Chery Group, LEPAS is actively expanding its presence in Europe. The flagship LEPAS L8 has been featured at the Turin Auto Show and has undergone media test drives in markets such as Spain. Furthermore, at Auto China 2026, LEPAS announced its global NEV strategy and product lineup, which includes the LEPAS L6 EV, LEPAS L4 EV, and LEPAS L6 PHEV, alongside its Global Partner Conference aimed at fostering international collaboration.
Beginning with its Milan debut, LEPAS will continue to leverage design as its primary language and technology as its foundational element, aiming to provide sophisticated new energy mobility solutions for users worldwide.
Chery Group
Peiwen Tan
Email: tanpeiwen@mychery.com
Website: lepasinternational.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/611a006b-1de1-4e35-bac2-4b19881955bd
https://www.globenewswire.com/NewsRoom/AttachmentNg/e28d3252-146e-4254-aab2-5a231d4cb318
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