(SeaPRwire) – SHANGHAI, May 25, 2026 — “Now I can purchase The King’s Avatar and Lord of Mysteries merchandise right here in Singapore!” exclaimed National University of Singapore student Lin Enqi (pseudonym) upon finding the newly opened SOFTOPIA Selection · Yuewen Alliance at Funan Mall on May 23. This curated pop toy store is a joint venture between Yuewen and SOFTOPIA, a leading Chinese plush pop toy brand. A fan of the The King’s Avatar & Lord of Mysteries intellectual properties, Lin had previously depended on online purchases, dealing with challenging shipping and missing out on an engaging fan community. Now, she can drop by the store at her convenience and “even connect with other fans in person – ending the days of celebrating solo in front of a monitor.”
Situated in Funan Mall, within Singapore’s civic and cultural district, the store provides shoppers with sought-after items from Yuewen IPs like The King’s Avatar, Lord of the Mysteries, and The Outcast, alongside Singapore-only products from SOFTOPIA’s own IPs such as Adou, Cino, and Viora. Furthermore, the second-generation blind box series for the co-created pop toy IP “Jiang Jiang,” named Jiang Jiang’s Bow Diary, is now available. Overall, the location showcases more than 30 IPs spanning vinyl plush toys, mini collectibles, and blind box figures.
Yuewen entered into an exclusive strategic investment agreement with SOFTOPIA in 2025. The debut “Jiang Jiang” blind box series, Fortune Comes To You, rapidly gained popularity, securing the top position on Tmall’s Trend Toy New Arrivals Chart, second place on the Tmall Best-Selling Toy Chart, and first place on Douyin’s Vinyl Figurine Best Deals Chart. This success cemented its status as one of the most popular new IPs and must-have collectibles in late 2025.
Singapore hosts Yuewen’s international headquarters. In 2025, Yuewen’s web novel The Unruly Immortals collaborated with Universal Studios Singapore to create a themed adventure house that faithfully brings the story’s universe to life, also driving IP merchandise sales inside the park. This initiative established a cross-border model for blending “IP and Tourism.” Earlier that year, Yuewen conducted the “Yuewen Wonderland” event in Singapore to gauge international interest for its products. Via this latest collaboration, Yuewen will utilize its global network to offer localized market intelligence, IP management tactics, and cross-cultural support – assisting Chinese IPs and pop toy brands in expanding worldwide and developing a high-end global assortment of vinyl plush collectibles.
Yuewen’s Full Year 2025 Financial Results indicate that, by the end of 2025, its overseas reading platform WebNovel featured over 17,000 AI-translated works. Revenue grew 39% year-over-year, accounting for over one-third of the platform’s total income and emerging as a major growth engine in international markets. To date, Yuewen has also released internationally more than 1,300 print publications, over 2,100 comics, more than 80 animated series, and in excess of 100 film and television productions.
Media contact
Contact: He Xiaomei
Email: hexiaomei@yuewen.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4663fd37-dd0b-4538-9a4d-60360683a509
https://www.globenewswire.com/NewsRoom/AttachmentNg/0dddb55e-4986-46ca-868b-cf049e1add37
https://www.globenewswire.com/NewsRoom/AttachmentNg/5e43978d-7e9e-4659-8802-bf203e5130be
This article is provided by a third-party content provider. SeaPRwire (https://www.seaprwire.com/) makes no warranties or representations regarding its content.
Category: Top News, Daily News
SeaPRwire provides global press release distribution services for companies and organizations, covering more than 6,500 media outlets, 86,000 editors and journalists, and over 3.5 million end-user desktop and mobile apps. SeaPRwire supports multilingual press release distribution in English, Japanese, German, Korean, French, Russian, Indonesian, Malay, Vietnamese, Chinese, and more.