THE COUNTRY’S preeminent motor show will mark its first physical staging since the COVID-19 pandemic hit. The Manila International Auto Show (MIAS) will return for a 17th run — opening the doors of its usual haunt, the World Trade Center Metro Manila — from April 7 to 10.
Known as the biggest and most anticipated auto show in the country, “MIAS has conquered both on-ground and online execution through the past years to deliver the brands’ promise undeterred by different situations,” co-organizer Worldbex Services International said in a release.
Before the pandemic hit, the last physical staging of MIAS collected some 200 companies across a 33,000-sq.m. total exhibition space. The spectacle featured 400 cars, trucks, and motorcycle displays — attracting an excess of 140,000 visitors. After the pandemic struck, MIAS Wired saw the auto show take its attractions and features online via an interactive platform where automotive brands reached more people to showcase their products. MIAS Wired was participated in by 20 exhibitors and garnered more than 100,000 online booth visits during its five-day staging.
“With the restrictions finally easing up and the economic comeback looking unstoppable, the most anticipated rally of the biggest auto show in the country will stage its event back on-ground this 2022. This year’s installment is promised to be a bigger and bolder presentation for its crowd and its stakeholders. In this regard, we gladly inform everyone that preparations are already in place to ensure that the 17th edition of MIAS will be safe and fruitful,” continued Worldbex.
