THE FORD RANGER became the best-selling 4×4 pickup truck in 2020, cornering 41% of the market. Ford Philippines reported full-year sales of 5,093 units for the Ranger 4×4 pickup — accounting for 52% of the total 9,767 Rangers sold.
In a release, the company said this model helped drive Ford’s overall market share to 24% in the pickup segment, securing the Ranger’s position as one of the two best-selling pickups in the market last year. Ford currently offers a 4×4 variant for the Ranger XLS, FX4 and Wildtrak, including the Ranger Raptor, in its pickup portfolio.
Ford Philippines expanded its truck portfolio last year with the launch of the new Ranger FX4 and a 4×4 variant. It also mounted a successful comeback in the small SUV segment with the launch of the all-new Ford Territory — whose full-year sales reached 1,925 vehicles, good for 33% share in the small SUV segment within five months of launch.
Further expanding its footprint in the SUV and pickup segments in the country, Ford also launched the Everest Trend, Everest Sport, and F-150 full-size pickup last year to cater to a diverse range of Filipino customers.
Ford Philippines reported that its fourth-quarter sales surged 36% from the previous quarter to 5,411 vehicles, on the way to a total of 14,775 units.
“We thank our customers for their trust to the Ford brand amid a challenging year brought about by the pandemic. The continued demand for Ford vehicles in the country further drives us to bring segment-leading vehicles that are relevant to the needs of the Filipino driving public, now and in the future,” said Ford Philippines Managing Director PK Umashankar.