AS IS USUAL for Shopee on patterned dates such as 12.12 (Dec. 12), it will hold a sale on May 5 (that’s 5.5). And if past success is to be considered, Shopee can expect its digital cash registers to overheat as more Filipinos have turned to online shopping.
For the 5.5 Brands Festival Sale, shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.
“Shopee supports brands in their digitization efforts and ensures Filipinos have access to everything they need at the best price,” said Martin Yu, Director of Shopee Philippines during an online press conference on April 29. “Since 2017, we’ve seen a fourfold increase in brands joining Shopee. To date, we have over 23,000 official brand stores across our markets.”
Shoppers on Shopee can claim over ₱1,000,000 worth of prizes at Shopee Prizes Sale on May 3, and redeem over ₱5,500 worth of vouchers at a Brands Vouchers Sale on May 4. They also have a chance at redeeming 50% cashback and enjoy flash deals up to 50% off on brands at the Electronics Fair from May 2 to 4. Brands for parenting needs are also joining in on the fun: watch out for promos by Pampers, Nestle, and Enfagrow.
Mr. Yu said, “The 2021 Global Web Index Market Snapshot shows 51% of Filipinos now prefer to shop online, with a 31% growth observed in online spending on groceries and household goods and 36% increase on medicine and healthcare needs. In fact, Shopee saw over one million medical supplies sold in the last 4.4 Mega Shopping Sale.”
The money keeps rolling in for Shopee, if these patterned-day sales are any indication. “Shopee witnessed record-breaking growth in the past year. Across the region, we saw 2.5 times more brand participation and recorded a 2.8 times increase of shoppers going to Shopee Mall during our Mega Campaigns,” said Mr. Yu. This, according to him, comes from “an unprecedented shift in purchase behavior among Filipinos as they learned to adapt to restrictions brought by COVID-19.” He noted that “In the Philippines, we saw over 70 million items sold at our last Shopee 10.10 Brands Festival.”
As for the other brands, Vivo is offering P300 off a purchase of P6,600 by using the Shopee-exclusive “VIVO300” voucher code. For Colourette, it’s offering 50% off selected products and free shipping for orders with a minimum of P999. Shoppers can make the most out of free shipping with no minimum spend, 50% cashback from participating Shopee Mall stores, and up to 90% off on select products from Tender Care, AirQueen PH, Unicare, Reckitt, GSK, Pedigree, Whiskas, IAMS, Peculiar Eyewear, Shigetsu, Mikana, INSPI, Organic Skin, Organic Official, Teetalk, Crown, Chef’s Classics, and XTREME Appliances.
For more information on all the deals at the 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. — JLG