TOYOTA MOTOR Philippines Corp. (TMP) has sold more than two million vehicles since it began operations in 1988, it said over the weekend to announce a key milestone for the car manufacturer.
“Surpassing the two million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course the sense of ownership that every TMP team member has to our goal and responsibility of providing mobility for all. Thank you for making Philippines a Toyota country,” TMP President Atsuhiro Okamoto said in a statement.
According to TMP, it has rolled out more than 958,000 completely knocked-down (CKD) units from its manufacturing plant in Sta. Rosa City, Laguna since the start of its operations. Some of the units produced by the plant include the Crown, Corolla, Lite Ace, and Tamaraw. In 2021, the car manufacturer said it sold over 35,000 Vios units and 13,000 Innova units.
“More than just selling cars, TMP is all about addressing people’s mobility needs. Through the years, we have been placing greater importance in improving customer service, value-chain offers, and overall Toyota ownership experience,” Mr. Okamoto said.
“We are assuring our customers that we are with them at every step of their customer journey, providing them flexibility, connectivity, convenience — all with the goal of producing mass happiness for all,” he added.
Alfred V. Ty, TMP chairman, said the milestone comes at a time when the company is in the middle of its brand transformation initiative.
“We are looking forward to a more exciting and promising future for our customers as we introduce more ways to move their world,” Mr. Ty said.
“We are truly humbled that Filipinos have welcomed the Toyota brand as family, and we are grateful to be entrusted with the responsibility of helping the Philippines build a mobility-empowered society,” he added.
Based on a report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA), total vehicle sales fell 7.3% to 24,304 units in February from 26,230 units sold in the same period last year.
During the period, the report showed that TMP led all car manufacturers in terms of market share at 49.08% or 22,120 units sold, followed by Mitsubishi Motors Philippines Corp. at 14.33% or 6,458 units sold, and Nissan Philippines Inc. at 7.85% or 3,538 units sold. — Revin Mikhael D. Ochave