JETOUR to Implement ‘Travel+’ Strategy at Auto China 2026

(SeaPRwire) –   BEIJING, April 20, 2026 — With the 2026 Beijing International Automotive Exhibition on the horizon, JETOUR International is set to formally launch its “Travel⁺” strategy, offering a more detailed look at its development plan spanning brand, product, ecosystem, and cultural efforts. For the first time ever, JETOUR International will present its two brands—JETOUR and SOUEAST—side by side, emphasizing a unified brand portfolio and strategic collaboration.

JETOUR has steadfastly followed its “Travel⁺” strategy, seamlessly blending travel industry insights with automotive engineering know-how. The brand is committed to creating “the most travel-friendly vehicles” that cater to users’ every need, whether for travel or daily use. Over time, the “Travel⁺” concept has grown beyond mere product features to encompass lifestyle and emotional connection—linking people, cultures, and feelings through travel. Under this strategy, JETOUR International keeps expanding its product range and ecosystem, which includes user communities, cultural collaboration, ESG practices, and regional alliances.

When it comes to product offerings, JETOUR International has built two core brands—JETOUR and SOUEAST—that serve a wide range of use cases, from city commuting to professional off-roading, creating a distinct and mutually supportive product lineup. At this year’s auto show, visitors will see the JETOUR T1 i-DM, T2 i-DM, G700, SOUEAST S08 DM, as well as several upcoming concept cars.

Regarding user community growth, JETOUR has set up over 300 JETOUR CLUBs around the world. Customization services for the T1, T2, and G700 models are available in more than 30 countries and regions. In 2025 alone, JETOUR hosted over 500 club events globally, nurturing a culture of travel and off-roading.

In the realms of sports and culture, JETOUR continues to push the limits of its “Travel⁺” strategy by merging cultural elements with its brand identity. Since 2020, JETOUR has sponsored football events across Africa, South America, the Middle East, and Southeast Asia, and has been a key partner for professional events like Malaysia’s National Marathon and the UAE’s LIWA International Festival.

At Auto China 2026, JETOUR will also team up with its Brand Ambassador—world-renowned EDM producer Alan Walker—for a cross-industry collaboration. This initiative will explore the blend of electronic music culture and off-road spirit, and will be observed by global media and influencers, marking a new stage in the brand’s global strategic growth.

In terms of public welfare, JETOUR has woven ESG principles into its brand DNA, extending the “Travel⁺” concept to sustainable development and shared social good. In Saudi Arabia, Kazakhstan, and Angola, JETOUR runs programs like orphan care and school donations. In Africa, JETOUR has partnered with the Cheetah Conservation Fund (CCF) to protect cheetahs in the Horn of Africa—combining the off-road spirit with a dedication to nature conservation.

Driven by the “Travel⁺” strategy, JETOUR has turned its brand philosophy into a concrete mobility lifestyle and strong user bonds. JETOUR’s global expansion is now in a period of fast growth. So far, JETOUR has sold more than 2.27 million vehicles around the world, reaching 100 countries and regions, and has gained the backing of over 50 million fans globally.

JETOUR International – jetourinternational.pr@gmail.com

JETOUR AUTO
Jinhua Road, Jiujiang District
Wuhu, Anhui, 241000
China
Tina Liu