SINGAPORE, Dec. 15, 2025 — The Asia TV Forum & Market (ATF) got underway on December 3 at the Marina Bay Sands Expo in Singapore. As Asia’s largest entertainment content marketplace and the region’s most influential platform for film and television trading, the ATF annually attracts leading industry players from across the globe, serving as a key hub for cultural exchange and business collaboration.
This year, Stellar Pictures took part in two key events on this international stage: the “Showcase Shanghai” promotion conference, hosted by the Shanghai Municipal Administration of Culture and Tourism and the Shanghai Municipal Administration of Radio and Television, and the “International Cooperation Forum” at the China Pavilion, organized by the Shanghai Media Group and presented by Shanghai Wu’an Communication Co., Ltd.
At the forum, Stellar Pictures showcased two series deeply rooted in Eastern aesthetics: The Melody of Love and Fated Master and Disciple, underscoring the company’s dedication to innovative storytelling and cultural heritage.
(Stellar Pictures Presents The Melody of Love and Fated Master and Disciple at “Showcase Shanghai”)
The Melody of Love takes inspiration from traditional Chinese instruments. Over 20 instruments, such as the guqin, flute, and pipa, are reimagined as personified “musical spirits.” The story weaves together folk legends about these instruments, using emotional storytelling to convey the heritage of ancient music. Through mythic fantasy, the series offers a fresh approach to cultural promotion.
Produced by Stellar Pictures, this visually striking portrayal of Eastern fantasy features a star-studded cast, including Li Yitong and Chen Xinhai, whose combined fanbase surpasses 150 million. This strategy effectively connects younger audiences with traditional culture. The series has already gained popularity among overseas viewers.
The project is backed by an award-winning creative team led by producer Wang Yixu, executive producers Zhang Jialu, director Zhao Yilong, and screenwriters Miu Wenjing, Ding Ya, Jian An, and Xu Hong. Since its debut at “Showcase Shanghai,” it has generated significant attention and strong interest from multiple domestic and international platforms.
Fated Master and Disciple, another production from Stellar Pictures, stars popular idol Cecily Ju and acclaimed actor Zhang Yunlong. It tells the story of an orphan girl, A Dai, who rises from a beggar to a powerful cultivator. Together with her master, Xiao Yihan, she uncovers the truth behind the seal of the Penglai tribe and works to restore the world’s order. Rooted in Penglai mythology, the drama constructs an immersive classical cultivation world. Having been featured at several international festivals, the series has already exceeded three million advance reservations on domestic streaming platforms.
Both series drew close attention and strong anticipation from numerous domestic and overseas platforms following their presentation at the “Showcase Shanghai” promotion conference.
During the exhibition, Stellar Pictures’ showcased titles—including The Melody of Love and Fated Master and Disciple—sparked notable interest. The company’s booth saw a steady stream of international buyers and media representatives engaging in in-depth discussions. The Stellar team actively interacted with industry guests on topics of cultural globalization, while buyers and producers from various countries and platforms expressed keen interest in the two works, inquiring about production timelines and sharing high expectations for their upcoming release.
Intangible cultural heritage elements featured in the series—such as ancient musical instruments and traditional costumes—became focal points of on-site cultural exchange, enabling global audiences to experience the unique charm of Chinese tradition through cinematic storytelling.
From the exhibition halls in Singapore to the anticipation of the global market, Stellar Pictures aims to deliver not only a feast of Eastern aesthetics but also stories that resonate on a deeper cultural level—bringing China’s narratives to the world and sharing its joy and dreams with audiences everywhere.
Contact: Stella XING
Company Name: Stellar Pictures
Website: http://www.ste-media.com
Email: contactus@ste-media.com
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