(SeaPRwire) – By: Robert Kensington
Most fleet directors still look at the sticker price. They see a diesel truck and an electric light truck and hesitate. The hesitation usually kills the deal. JAC Motors has released a TCO model that makes that hesitation look incompetent. The core argument is simple. The diesel option is not just outdated; it is a cash flow leak that no CFO should tolerate in 2026. The data points to a single truth. Paying for electricity now saves you from fuel shocks later.
The numbers from the release are stark. A 4.5-tonne electric light truck can save €38,200 annually in energy costs. That figure assumes 150,000 km of yearly mileage. The diesel equivalent burns 14.5 liters per 100 km. At €2.30 per liter, that is a €50,100 bill. The electric counterpart uses 35 kWh per 100 km. At a fixed €0.2264 per kWh, the bill drops to €11,900. The gap is not marginal. It is structural.
The TCO formula JAC provides is the real product here. It forces operators to look past the purchase price. The formula includes Capital, Operating, Infrastructure, and Compliance costs, minus Residual Value. This methodology exposes the hidden benefits of EVs. Maintenance drops because there are no oil changes. There is no exhaust system to service. For depot fleets, charging infrastructure can be amortized across multiple vehicles. The N42 EV even offers an eight-year or 400,000 km battery warranty. That removes the biggest risk in the equation. The N90 EV, with its 100 kW DC fast charging, targets urban and intercity logistics. The T9 PHEV offers 1,000 km of combined range for those who refuse to give up their gas range.
JAC is not just selling trucks. They are selling a pricing model that de-risks the switch. The market is ready for this. European Low Emission Zones are getting stricter. Compliance costs for diesel vehicles will rise. The electric option is already cheaper at the pump. The residual value of diesel trucks will likely erode faster than the depreciation of a guaranteed EV battery. If you are still waiting for the technology to “mature,” you are holding a depreciating asset that is getting more expensive to operate every month. Buy the truck that saves you €38,000 a year. That is not a forecast. That is arithmetic.
Author bio: Robert Kensington, an overseas entrepreneurial veteran with decades of experience in real-economy industrial investment and expansion.