By: Logan Pierce – SeaPRwire – A single kava bottle cannot serve every part of the day. Shoppers want calm after work, focus in the afternoon and help falling asleep at night. Botanic Tonics is answering with a new noble-kava shot and two functional stick packs. The products appear at NACS this week. National distribution begins in 2027. That schedule decides whether the occasion strategy works.
On 5 October 2026 in Las Vegas the company launched feel free Kava, a noble-kava tonic shot meant to let consumers personalise their experience. It will be shown together with two stick packs—feel free Focused Energy and feel free Sleep—at the 2026 NACS Show from 7 to 9 October at the Las Vegas Convention Center. Nationwide launch starts in 2027. The new items join the current range: flagship feel free CLASSIC, feel free KavaMaté and feel free capsules. Every feel free product contains no synthetic active ingredients and no chemical extracts. Noble kava root has been used in Pacific Island ceremonies for more than three thousand years and is linked to calm, relaxation and social connection. The company notes rising interest in mood-support supplements and demand for more ways to use kava at different times. feel free Kava uses the same noble kava root as KavaMaté. Users can combine the tonic with a stick pack to match the needed effect. Focused Energy contains lion’s mane, L-theanine and green-tea caffeine. Sleep contains magnesium bisglycinate, ashwagandha and tart cherry. Botanic Tonics runs a vertically integrated supply chain from Vanuatu to an FDA-registered, cGMP-certified plant in Oklahoma. CEO Cameron Korehbandi said kava remains central to the company and that the new formats give more ways to enjoy noble kava root and personalise the experience. He pointed to the brand’s position as the number-one best-selling kava brand in the United States and to experience in sourcing, formulating and manufacturing as the basis for consistent quality. Visitors can see the products at booth C3880. All feel free items are made in the United States at an FDA-registered, cGMP-certified and Kosher-certified facility and pass multiple quality and safety tests. The company continues to stress consumer education and transparency. Founded in 2020 and based in Broken Arrow, Oklahoma, Botanic Tonics reports hundreds of millions of servings sold of its CLASSIC product, which pairs noble kava root with natural kratom leaf and is intended only for responsible adult use.
The commercial check is simple. Watch which of the two stick packs retailers place first on national planograms in early 2027. Watch whether the new tonic shot earns permanent space next to CLASSIC or is treated as a short-term add-on. Those two outcomes will show if the occasion approach expands the brand or only multiplies stock-keeping units.
Author bio: Logan Pierce, financial and business commentator focused on botanical beverage brands and convenience-channel product launches.