(AsiaGameHub) – The firm will manage various fan-focused programs.
Canada.- FanDuel has revealed an agreement with the Toronto Tempo to serve as the official Sportsbook and Casino partner for the Canadian women’s basketball franchise. The organization noted that the partnership encompasses digital engagement and in-stadium branding.
Tom Burdakin, vice president of marketing at FanDuel, commented: “Teaming up with the Toronto Tempo for their debut season is a fantastic opportunity for our customers and basketball enthusiasts. As an organization that values community and the advancement of women’s athletics, we are honored to back a new team that honors supporters and promotes women’s professional sports in Canada.”
Lisa Ferkul, chief revenue officer of the Toronto Tempo, stated: “This partnership is nothing short of transformative. Bringing FanDuel on board is a major achievement for our club as we establish Canada’s inaugural WNBA franchise and enhance fan interaction.”
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