March Sees Rise in Las Vegas Visits

(AsiaGameHub) –   The city welcomed 3.45 million visitors, marking a 1.9 per cent increase compared to the same period last year.

U.S.—The Las Vegas Convention and Visitors Authority (LVCVA) announced that 3.45 million individuals traveled to Las Vegas in March, reflecting a 1.9 per cent year-over-year growth and exceeding the 3.03 million recorded in February.

According to the latest data, hotel occupancy reached 84.8 per cent, rising by 1.9 percentage points. The average daily rate (ADR) stood at $206.7, up 12.4 per cent from the previous year. Weekend occupancy climbed to 93.3 per cent, an increase of 2.5 points, while midweek occupancy improved to 81.9 per cent, gaining 2.2 points. On the Strip, occupancy was 87.4 per cent, up 1.6 points.

Convention attendance surged by 33.4 per cent, totaling 712,000 participants, driven by events such as the NASCAR Pennzoil 400, college basketball conference tournaments including March Madness, and the return of the triennial CONEXPO tradeshow.

In the first quarter of the year, Las Vegas experienced a 0.4 per cent rise in visitor numbers, reaching 9.74 million. The convention sector saw nearly 2 million attendees, representing a 12.3 per cent increase. In 2025, the city received 38.5 million tourists, down 7.5 per cent year-over-year. Hotel occupancy that year was 80.3 per cent, a decline of 3.3 points.

In March, the National Football League (NFL) confirmed that Las Vegas will host Super Bowl LXIII in 2029. The 2024 event drew 330,000 visitors and contributed over $1 billion to the local economy.